Sullivan Flooring Concept
NAME: Aisosa Okitikpi
DAY & TIME of CLASS: (Wed 12pm)
Key Facts of the Case (no analysis)
-Who is the decision maker? (Remember: in analyzing a case you have to put yourself in the position of the decision maker and try to figure out what YOU would do in his/her position).
Norm Sullivan
-maximum 5 key facts that summarize the case.
Fierce Competition
Price
Unique wood flooring concept
Growing interests
Culture change
Problem(s) Statement
-What is the main problem(s) or opportunity(s) that you (as decision maker) must deal with?
Sullivan must deal with how to improve the manufacturing process of his wood-flooring concept
-How urgent and how important is this issue and why?
IMPORTANCE
HIGH
LOW
URGENCY
Option 1
Option 2
Option 1 represents invest in new equipment, it is of a high importance and a high urgency.
Option 2 represents hiring part time help, it is of a low importance and a low urgency
Problem(s) Analysis
-What is the background that has led to the problem(s)?
Customers are increasingly choosing hardwood flooring for their homes instead of other alternatives
Costly hardwood flooring
Growing demand for his Custom pin wood
-What are the key points that the decision maker must consider when figuring out a solution ? (eg. constraints that limit the possible solutions or opportunities that could arise)
Investing in a new equipment would help improve efficiency long term. The job would be done at a faster pace
In case of bigger job, Norm will have to hire more and more help if he choose to hire part time workers. They would be a lack of time management.
-If a financial analysis is required, outline that in this section.
-Perhaps a different format for analysis is more appropriate ? (eg. SWOT, PEST, Porter’s Five Forces).
A financial analysis is required for this case;
Financial/Feasiblity Analysis
COST
Purchase router
Hire part-time worker
Purchase: