Summaries of New York Times Articles
Zikun Meng
PoM MW 12:30pm
Chapter 10
Mr. Matt Hemeyer found his company based in Seattle in 2012. The business is about a line of hot sauces for beer and making 24 varieties of liquid spices for cocktails what come in flavors like curry, cardamom, Thai green chili and clove. By shipping a habanero-infused cocktail at a bar in the Capitol Hill, Seattle, Mr. Hemeyer realized that he could not find that type of drink anywhere else, he wanted to create and introduce them to the public so people can create their own cocktails.
I choose this article because it reflects the materials in Chapter ten, and I also think the founder is very interesting, I feel like there are many people are experiencing and observing things but they never bring them up into an actual business idea, in the article, Mr. Hemeyer does which lead him toward successful.
Relate to the text, Mr. Hemeyer did marketing research on the liquid. He found that the spices he knew in Seattle were not available anywhere else. Then he came up with the idea of sailing these products to other cities, started from Chelsea Market Baskets in New York, Napa Valley Distillery in California and independent Spirits in Chicago. He observed that some popular drink combinations “are star anise cocktail spice in a rum and coke, and cardamom and rosemary in a gin drink, and the handcrafted spirits sector is really growing” Mr. Hemeyer believes this is a new part of the liquid market, something new never exist before.
A Small, Spicy Start-Up Prepares for the Demands of Eggnog Season
By JULIE WEED OCT. 1, 2014
ADDITION makes 24 varieties of liquid spices for cocktails and a line of hot sauces for beer. The spices come in flavors like curry, cardamom, Thai green chili and clove and are packaged in small bottles with eyedropper tops so bartenders and party hosts can use them in specialty drinks. Based in Seattle, the company was founded by Matt Hemeyer, a sales director, and Eric Salenski, an aerospace
PoM MW 12:30pm
Chapter 10
Mr. Matt Hemeyer found his company based in Seattle in 2012. The business is about a line of hot sauces for beer and making 24 varieties of liquid spices for cocktails what come in flavors like curry, cardamom, Thai green chili and clove. By shipping a habanero-infused cocktail at a bar in the Capitol Hill, Seattle, Mr. Hemeyer realized that he could not find that type of drink anywhere else, he wanted to create and introduce them to the public so people can create their own cocktails.
I choose this article because it reflects the materials in Chapter ten, and I also think the founder is very interesting, I feel like there are many people are experiencing and observing things but they never bring them up into an actual business idea, in the article, Mr. Hemeyer does which lead him toward successful.
Relate to the text, Mr. Hemeyer did marketing research on the liquid. He found that the spices he knew in Seattle were not available anywhere else. Then he came up with the idea of sailing these products to other cities, started from Chelsea Market Baskets in New York, Napa Valley Distillery in California and independent Spirits in Chicago. He observed that some popular drink combinations “are star anise cocktail spice in a rum and coke, and cardamom and rosemary in a gin drink, and the handcrafted spirits sector is really growing” Mr. Hemeyer believes this is a new part of the liquid market, something new never exist before.
A Small, Spicy Start-Up Prepares for the Demands of Eggnog Season
By JULIE WEED OCT. 1, 2014
ADDITION makes 24 varieties of liquid spices for cocktails and a line of hot sauces for beer. The spices come in flavors like curry, cardamom, Thai green chili and clove and are packaged in small bottles with eyedropper tops so bartenders and party hosts can use them in specialty drinks. Based in Seattle, the company was founded by Matt Hemeyer, a sales director, and Eric Salenski, an aerospace