Summary Consumer behaviour
Summary Consumer Behaviour: A
European Outlook 2nd Edition
Chapters: 1, 3, 4, 7, 8, 9, 15 & 16
© E.I.D.J. WILLEMSE & C.H.VOS
1
Inhoudsopgave
Consumer decision model ....................................................................................................................... 7
Chapter 1 ................................................................................................................................................. 8
Development of the marketing concept and the discipline of consumer behaviour ......................... 8
The marketing Concept ................................................................................................................... 8
Implementing the marketing concept ............................................................................................. 9
Segmentation, targeting and positioning ........................................................................................ 9
The marketing mix ........................................................................................................................... 9
Customer value, satisfaction and retention ........................................................................................ 9
Providing customer value ................................................................................................................ 9
Customer satisfaction .................................................................................................................... 10
Consumer retention ...................................................................................................................... 10
The impact of digital technologies on marketing strategies ............................................................. 12
Challenges marketers face ............................................................................................................ 12
Marketing ethics and social responsibility
European Outlook 2nd Edition
Chapters: 1, 3, 4, 7, 8, 9, 15 & 16
© E.I.D.J. WILLEMSE & C.H.VOS
1
Inhoudsopgave
Consumer decision model ....................................................................................................................... 7
Chapter 1 ................................................................................................................................................. 8
Development of the marketing concept and the discipline of consumer behaviour ......................... 8
The marketing Concept ................................................................................................................... 8
Implementing the marketing concept ............................................................................................. 9
Segmentation, targeting and positioning ........................................................................................ 9
The marketing mix ........................................................................................................................... 9
Customer value, satisfaction and retention ........................................................................................ 9
Providing customer value ................................................................................................................ 9
Customer satisfaction .................................................................................................................... 10
Consumer retention ...................................................................................................................... 10
The impact of digital technologies on marketing strategies ............................................................. 12
Challenges marketers face ............................................................................................................ 12
Marketing ethics and social responsibility