Preview

Summary: Filter Of Fashion

Powerful Essays
Open Document
Open Document
5516 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Summary: Filter Of Fashion
AGARWAL NETFLIX OF FASHION
– CURATED PERSONAL STYLIST
SUBSCRIPTION
Is the curated personal stylist subscription model in the fashion industry sustainable?”
Ankit Agarwal
Executive Practitioner Seminar: Dynamics of the Fashion
Industry
Professor Jeff Carr and Professor Joseph Carrera
May 12th, 2014

AGARWAL: NETFLIX OF FASHION – CURATED
PERSONAL STYLIST SUBSCRIPTION

Executive Summary
•

This report provides an analysis of the ‘Curated Personal Stylist Subscription
Industry’. While the roots of fashion lie in personal and cultural expression, the fashion industry has been greatly influenced by technology. The integration of the fashion system and technological advancements has resulted in four major new trends:
Innovation in business …show more content…
New communication strategies – Shift from fashion leaders such as the top brands, a handful of celebrities and a few magazines to a more general audience of fashion bloggers to facilitate the flow of information to define fashion trends. Fashion bloggers, who comprise of “normal”

3

AGARWAL: NETFLIX OF FASHION – CURATED
PERSONAL STYLIST SUBSCRIPTION

people, are becoming fashion influencers and being approached by fashion brands to help create new trends. (Pratt, Borrione, Lavanga, & D’Ovidio):
3. Emerging patterns of consumption – Ethical, green and handmade fashion. (Pratt, Borrione,
Lavanga, & D’Ovidio): Consumers are becoming increasingly demanding and aware of companies who employ ethical and sustainable means of production and business practices. This is causing the fashion brands to be more aware of the importance of sustainable production systems and ethical business practices. Environmental awareness among fashion consumers is rising, but in fashion, sustainability cannot drive sales without desirability.
4. New Production Techniques and materials – This is the transformation of fashion goods into technological products. Some examples of such innovation are production of
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Elliott Slater Week 5 Assignment 2
    • 1230 Words
    • 4 Pages

    Elliott Slater Week 5 Assignment 2

    What are the new goals of the Fashion Channel (FC) as a result of the changes in its viewership?…

    • 1230 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Good Essays

    Social Media Impact On Fashion
    • 607 Words
    • 3 Pages

    Social Media Impact On Fashion

    It is an undeniable fact that communication is important in advertising. The word of mouth can be powerful and viral despite if the information is positive or negative, when it travels on the Internet (Mohr 18). It allows followers to exchange their point of views and share their experiences. Social media connects fashion brands with consumers in a way that it develops a certain sort of relationship between them and spread the word of mouth over the Internet in relatively short period of time. For example, the twenty seconds video of Gucci’s new women fragrance called “Gucci Bamboo” has generated over three millions of views on youtube in just two days and over one millions of tweets from followers all around the world. This way of engaging consumers was not possible with traditional advertising and it is efficient in a way that it attracts potential…

    • 607 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Veja Sneakers with a Conscience
    • 791 Words
    • 4 Pages

    Veja Sneakers with a Conscience

    Morillion and Kopp founded Veja, an eco-sneaker company to serve the ethical fashion industry. This case focuses on the development of sustainable business practices in organic cotton, natural rubber and leather. Veja shows that they can create a product that is both appealing and conscientious. The company grew rapidly due to praise from the media and word of mouth. What leads to their success is the fact that they can integrate sustainable practices into a holistic and ever improving offering, which engages multiple supply chain participants (employees, consumers, suppliers, partners, even artists) in co-devising a value proposition that appeals not just to our sense of fashion, but also to our conscience.…

    • 791 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Marketing To The Millennials Summary
    • 479 Words
    • 2 Pages

    Marketing To The Millennials Summary

    In the article "Marketing to the Millennials" Suzy Menkes a fashion editor, describes new ways to reach out to the Millennials that are eager to be entertained and informed. She believes that by doing so, you have to grab the attention of the audience through social media. When you use social media as a marketing tool it is not only beneficial for the buyer but also for the marketer because it helps the marketer be more connected to the buyer. "Sites such as Instagram, Facebook, Twitter, fashion blogs and dedicated fashion websites have further led to increased awareness in this space." (Dinaz Madhukar 2) Social media acts as an amplifier for communication between the brands and the consumers. "It not only gives an opportunity for the brand to engage with its consumers but also analyze the reach, as it is traceable, measurable and actionable."(Dinaz Madhukar 2) As the fashion retail industry continues to evolve, levels if competition are continually increasing and consumers demand is at an all-time high.…

    • 479 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    The Fashion Channel
    • 411 Words
    • 9 Pages

    The Fashion Channel

    THE FASHION CHANNEL A TIME FOR CHANGE Implementing Sustainability through Targeted Marketing THE DATA – STRATEGIC MARKETING RESEARCH The Fashion Channel Ad Revenue Calculator Multi Segments One Segment Two Segments Current 2007 Base Strategy Strategy Strategy TV House Holds 110,000,000 110,000,000 110,000,000 110,000,000 110,000,000 Average Rating 1.00%…

    • 411 Words
    • 9 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Fashion Androgyny Essay
    • 2286 Words
    • 10 Pages

    Fashion Androgyny Essay

    Findings of the research conducted, includes five main topics that have been discussed in this paper and outline how the fashion industry could use this information in the future to further extend their research. The key topics are as follows: Other practitioners in the field, Gaps in the field,…

    • 2286 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Better Essays

    Pumpkin Patch Case Analysis
    • 3346 Words
    • 14 Pages

    Pumpkin Patch Case Analysis

    Socio-cultural trends are important to firms in the children’s fashion retail segment. At the time, societal focus on the environment and producing goods in an environmentally sustainable manner was just emerging and was beginning to have some relevance to firms within the retail segment. Social trends advocating the use of environmentally conscious production facilities and materials is a socio-cultural factor that would likely have be pertinent to firms within the fashion retail industry.…

    • 3346 Words
    • 14 Pages
    Better Essays
    Read More
  • Better Essays

    The Fashion Icon: Jimmy Choo
    • 5851 Words
    • 24 Pages

    The Fashion Icon: Jimmy Choo

    The definition here might be: someone who leads in fashion circles. Someone might also say it was someone whose wardrobe suggests comfort in styles of yesterday, today, and those up-and-comers of tomorrow.…

    • 5851 Words
    • 24 Pages
    Better Essays
    Read More
  • Best Essays

    Introduction to 21st Fashion
    • 3790 Words
    • 16 Pages

    Introduction to 21st Fashion

    A lookbook is a collection of photographs to show a style, a model or a clothing line. It usually exists in fashion website and fashion bloggers. lookbook is like a fashion portfolio or fashion diaries, Fashion bloggers update their fashion look constantly online. It can be a record for blogger’s own fashion look and also a record for other people’s looks such as a celebrity, politician or socialite, it can be described as ‘artist portfolio’. Nowadays, lookbook is common for stores and clothing designers to use it to show off products. They include photos of multiple types of clothes, shoes and other accessories from a season or line.…

    • 3790 Words
    • 16 Pages
    Best Essays
    Read More
  • Powerful Essays

    How Many Brands Put Green Before Profits
    • 1745 Words
    • 7 Pages

    How Many Brands Put Green Before Profits

    (pic2) ##Giorgio Armani## has been the first known sustainable brand by starting to use hemp in its Emporio Armani collection in 1995. Using organic raw material was an easy and smart beginning. Last year, working alongside the governmental organization Green Cross, Armani provides 43,3 million litres of safe drinking water to populations all over the world. However being sustainability requires more than this; having sustainability within each stage. Armani is one of the luxury brand having the lowest sustainability score according to the survey by no concentrating on carbon emissions and labor conditions in low-wages countries. Its correctness rate falls between the percentage of 0-15 and gets a place in the worst group E.…

    • 1745 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Sustainable Fashion
    • 1873 Words
    • 8 Pages

    Sustainable Fashion

    For almost twenty years now, people have been relying on fast fashion, a fairly new notion, which entails rapid garment production in a cost efficient manner. This efficiency is attained through the retailers understanding of the customer’s wants, which consist in having high fashion looking garments at reasonable prices. Lots of stores have mission statements that endorse this concept of affordable high fashion such as Zara, Mango and H&M and so forth, they are very successful worldwide, has completely taken over; this position for fashion is at its most of unsustainability, as Sandy Black says: “The production and consumption of fashion represent the two extremes of a very long, fragmented and complex supply chain that transforms fiber into yarn and fabrics, which is mediated by designers, manufacturers and buyers into the clothing on offer at retail.”. Fast and cheap fashion implies more disposability, which incites more consumption. Therefore, when eco friendly fashion made its appearance, people weren’t convinced because it looked too cheap and unfashionable––when envisioning eco fashion, people automatically associated it with a variation of earthy colors (brown, khaki, grey, etc.), highly flammable fabrics, to cut a long story short, people thought of them as ugly. It is an eco friendly clothing cliché. Hence, a global…

    • 1873 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Burqini: Sustainability and Marketing Communication Campaign
    • 2222 Words
    • 9 Pages

    Burqini: Sustainability and Marketing Communication Campaign

    Sahni, H 2010. “Towards Sustainable Fashion – Computer Technology Integration for a Green Fashion Value-Chain”. 27 January 2010, Retrieved 14 August 2011. <http://www.fibre2fashion.com/industry-article/24/2335/towards-sustainable-fashion--computer-technology-integration-for-a-green-fashion-value-chain1.asp>…

    • 2222 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Better Essays

    H&M Analysis
    • 3296 Words
    • 14 Pages

    H&M Analysis

    Different cultures have different fashion senses, likewise while consumers in Europe like Sweden embraces 'fast Fashion ', Customers in Asia for example Singapore adopts fashion at a slow pace. To understand 'local fashion ', most companies depend on home grown designers or in-house sales employees to pick up the latest treads to redesign their products. Moreover consumers globally are growing more conscious about the environment, which encourages the production of environmental friendly/sustainable products.…

    • 3296 Words
    • 14 Pages
    Better Essays
    Read More
  • Powerful Essays

    Louis vuitton
    • 1694 Words
    • 6 Pages

    Louis vuitton

    Founded in 1854, Louis Vuitton Moët Hennessy (LVMH) had become the world 's largest luxury fashion house brand group and manage to gain sales revenue of 20,320 million euros in 2010 to 23, 659 million Euro in 2011 and 28, 103 million Euro in 2012 (Jin, 2012). Nowadays in business world, the survivability of business depends on how it interact with the society. The way of a company behave toward the society and environment is the key for a company to achieve profitability and maintain good reputation as small action give a big impact (Hartman, 2005). In this case, a company good intention will frequently shadowed by it bad steps in damaging society even it is unintentionally done. In contrast for that, Louis Vuitton had practiced their good intention by launching environmental department in 1992 in order to preserve the nature thus helping Louis Vuitton to produce high quality product (LVMH launches its own Green Week, 2012). Behind the scene, Louis Vuitton also increases their carbon emission by 25% in 2012 while manage to increases their revenue by 19% in 2012 (LVMH, 2012). In the same time, Louis Vuitton keep telling the society about their policy of not allowing child labor (LVMH: Supplier’s Code Of conduct, 2014) but unfortunately, it just another spin doctoring to hide another mistake they had done. This would remark that Louis Vuitton secretly brings the negative impact to environment and to the community around them. This paper will assessed the truth about the real contribution of LVMH towards society. In spite of that, there are still other stakeholders that are not being discussed thorough this investigation.…

    • 1694 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Critical Analysis: Handbags and Wallets

    • 1285 Words
    • 6 Pages

    Critical Analysis: Handbags and Wallets

    Question 1: Conduct a critical analysis of the mini-case. CRITICAL ANALYSIS OF THE CASE CRITICAL ANALYSIS OF THE CASE • The product mix of the company is Handbags and Wallets. • These company operates within a dynamic and ever-changing environment as it produces fashionable products. CRITICAL ANALYSIS OF THE CASE Buying situations for Handbags and Wallets: Limited Problem Solving Impulse Buying CRITICAL ANALYSIS OF THE CASE SWOT ANALYSIS CRITICAL ANALYSIS OF THE CASE Strengths • Extremely popular / High reputation • Already has an established customer base and market share • On growth stage on the Product Life Cycle • Tania’s skills and inner instinct for fashion and trends; she is a talent oriented person •…

    • 1285 Words
    • 6 Pages
    Good Essays
    Read More

Related Topics