Summary Of Branick's Six Characteristics Of Coaching

I took interest while reading this article about coaching and what makes a good coach just because I immediately associated it with football. Branick uses Swales’ six characteristics to analyze coaches discourse community. Three of the characteristics were easy to distinguish and those being goals, lexis, and genres. He was effective by explaining how goal involved with coaches is really important not just with them but to help the athlete set goals and meet them. Lexis was described as being important almost as a code word for coaches, this word could have many different meanings, as in plays or formations. Genres being essential for coaches because they refer this to playbooks. Playbooks are the key piece for a coach and the players so that