Summary Of Design Is Goodwill By Paul Rand
Introduction:
In “Design is Goodwill”, article written by Paul Rand in 1987, the author reveals the term of good design. Rand disscusses what makes a designer competent and what factors influence design quality. He explores the relashionship inside the profession, which on his opinion, is easy to enter, relashionships between the designer and the client, the designer and the management. He states that companies can use design as a strategy tool, but that they neglect it. The author believes that design is a personal activity and work in collaboration deprives the designer the sense of self-realization. Rand states that design is being confused with art and decoration sometimes, but it completely different subjects, because design always has
In “Design is Goodwill”, article written by Paul Rand in 1987, the author reveals the term of good design. Rand disscusses what makes a designer competent and what factors influence design quality. He explores the relashionship inside the profession, which on his opinion, is easy to enter, relashionships between the designer and the client, the designer and the management. He states that companies can use design as a strategy tool, but that they neglect it. The author believes that design is a personal activity and work in collaboration deprives the designer the sense of self-realization. Rand states that design is being confused with art and decoration sometimes, but it completely different subjects, because design always has