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Summary Of Jib Fowles Advertising's Fifteen Basic Appeals

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Summary Of Jib Fowles Advertising's Fifteen Basic Appeals
What makes people buy cars? Is it the way the company presents the car? The people that are in the advertisement? Or is it the attention that will be brought to one for having that car? In Jib Fowles article, “Advertising’s Fifteen Basic Appeals”, Fowles discusses the different types of appeals used in advertisements. Fowles believes that by “…picturing states of being that individuals yearn for” advertisers can grasp the attention of people (Fowles 552). Over the past 50 years Chevy has used appeals such as the need for sex, the need for aesthetic sensation, and the need for affiliation to get the people to buy their top sports car, the Corvette. With the Corvette being a popular sports car, Chevrolet had to bring the sex appeal into the
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