As elaborated in “The Ethnic Theory of Plane Crashes,” hierarchy-based tones create barriers of language. Rather than sounding authoritative, Gladwell speaks casually directly to the reader, while still remaining assertive. The approach is often quasi interactive; he mentions a “test” for microsoft employees that asked them why manhole covers are round. In a footnote, he says “the answer is that a round manhole cover can’t fall into the hole, no matter how much you try to make it. A rectangular cover can: all you have to do is tilt it sideways. There, now you can get a job at Microsoft.” With allusions like Microsoft and The Beatles, a sense of familiarity is also established through allusion to pop culture. In lesser known examples, Gladwell provides thorough description. A “friendly” and familiar approach broadens the audience and makes the book’s reception enjoyable, although its approach distances itself from the kitchy “grabbiness” of tabloid
As elaborated in “The Ethnic Theory of Plane Crashes,” hierarchy-based tones create barriers of language. Rather than sounding authoritative, Gladwell speaks casually directly to the reader, while still remaining assertive. The approach is often quasi interactive; he mentions a “test” for microsoft employees that asked them why manhole covers are round. In a footnote, he says “the answer is that a round manhole cover can’t fall into the hole, no matter how much you try to make it. A rectangular cover can: all you have to do is tilt it sideways. There, now you can get a job at Microsoft.” With allusions like Microsoft and The Beatles, a sense of familiarity is also established through allusion to pop culture. In lesser known examples, Gladwell provides thorough description. A “friendly” and familiar approach broadens the audience and makes the book’s reception enjoyable, although its approach distances itself from the kitchy “grabbiness” of tabloid