Summary Of Small Change By Malcolm Gladwell

Throughout Malcolm Gladwell's, "Small Change", he assesses the difference between strong-tie activism and weak-tie activism. Strong ties are the relationships between us and those we are closest to, our friends and family. This type of bond enables true social activism because we are committed to the relationships and are more likely to be compelled to take a stand and fight for change. Weak ties, on the other hand, are described as the type of relationship we have with our "friends" online. These relationships are far more fragile than strong ties because of their foundation of distance. We often do not know these "friends" very well and do not feel accountable for instrumenting social change. Rather, we seek to help out in ways that are convenient