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Summary Of Target's Re-Branding Initiative

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Summary Of Target's Re-Branding Initiative
The company should continue with its re-branding initiative while at the same time marketing Target as a destination for quality products. They should also market Target aggressively using the “pay less” slogan. This will inform consumers that Target stocks lower-price products than its competitors. Target should monitor customer behavior and interact with them to find out their preferences and identify shortcomings in customer service. The management must ensure that they are constantly in touch with customers for feedback on performance and service
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