Preview

Summary Of The Book By Jonah Berger

Satisfactory Essays
Open Document
Open Document
467 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Summary Of The Book By Jonah Berger
The book by Jonah Berger is all about how things become contagious, go viral in the marketplace in other words. The main factors which drive products to go viral is explained through so-called STEPPS which are defined as Social Currency, Triggers, Emotion, Public, Practical Value and Stories by him. These contributing factors to make things become popular are explained in six chapters by Dr. Berger. The very first chapter namely Social Currency explains its term making it similar to the currency that we have in finances. And he claims this is what people accept a highly important and popular product once it has value and the ability it can be shared in social groups. It is like the moment that we want to share something that we value which
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Russell Volckmann Chapter Summary
    • 829 Words
    • 4 Pages

    Russell Volckmann Chapter Summary

    On December 8, 1941 the Japanese Fourteenth Army, under the command of General Tomiyuki Yamashita conducted an assault on American forces stationed in the Philippines The Japanese Army had attacked Pearl Harbor and caught the entire Pacific Fleet off guard, not they had set their sights on the Philippines in a need to secure an outpost closer to the United States. During this attack and for three years after the Japanese has seized the island, CPT Russell Volckmann was forced into situations that required his leadership style and techniques to be dynamic in nature. By all accounts Russell Volckmann was considered an average infantry officer within his unit. Yet during his three years behind Japanese lines Russell Volckmann’s use of situational leadership allowed him to evaded a well supplied and reinforced army, united tribal leaders in northern Philippines, organized an effective guerrilla force, and conducted guerrilla operations that enabled the United States forces to seize the Philippines and ultimately denying the Japanese access to the island.…

    • 829 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Chapter 46-47
    • 946 Words
    • 4 Pages

    Chapter 46-47

    ____ 1. Which of the following are possible advantages of asexual reproduction? a. It allows the species to endure periods of fluctuating or unstable environmental conditions. b. It enhances genetic variability in the species. c. It enables the species to colonize new regions rapidly. d. Both A and B are true. e. A, B, and C are true. 2. Why is sexual reproduction important? a. It allows animals to conserve resources and reproduce only during optimal conditions. b. The resulting diverse phenotypes may enhance survival of a population in a changing environment. c. It can result in numerous offspring in a short amount of time. d. It enables isolated animals to colonize a habitat rapidly. e. Both A…

    • 946 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Summary Of The End By Alex Bumberg
    • 163 Words
    • 1 Page

    Summary Of The End By Alex Bumberg

    In the end, Alex Bumberg asks Russ Feingold why no one is pushing for a change in the system. His response, though it could be described as disheartening, is something that I can understand. “It’s the system, and it’s the water in which we swim…[they] were elected under the system...It’s hard to get people to change something after they win that way.” It is crushing to think that Congress could be so corrupt. But any system can be difficult to challenge, especially when it benefits so many people with so much influence. Bumberg points out how many of the politicians and lobbyists they spoke to hate the mess that is political fundraising. I honestly don’t think I understand the system well enough to fully appreciate that these individuals who…

    • 163 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Jour 2303 Final Study Guide Answers
    • 2832 Words
    • 12 Pages

    Jour 2303 Final Study Guide Answers

    If you give someone something worth talking about, they'll spread the word. The more invested and loyal, the more likely the consumer is to spread the word about how awesome the product/brand is.…

    • 2832 Words
    • 12 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Summary: This Boys Life By Tobias Wolff
    • 525 Words
    • 3 Pages

    Summary: This Boys Life By Tobias Wolff

    Tobias Wolff’s highly accredited novel, ‘ This Boys Life’ explores truth and lies through the use of various scenarios and characters in a cliché “American dream” teenage world.…

    • 525 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Chapter 1 Summary

    • 670 Words
    • 2 Pages

    Chapter 1 Summary

    When it comes to corrections, it covers all the legal reactions of society to some illegal behavior. (9)…

    • 670 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Summary Of The Tipping Point By Malcolm Gladwell
    • 200 Words
    • 1 Page

    Summary Of The Tipping Point By Malcolm Gladwell

    The Law of Few is a concept focusing on how certain people are vital to making an idea or product become popular. There are three types of people: Connectors, Mavens, and Salesmen who can provide the foundation to the development of trends. The Stickiness Factor is described with how children television shows can…

    • 200 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Better Essays

    What The Future Could Hold In Kurt Vonnegut's Harrison Bergeron
    • 1112 Words
    • 5 Pages

    What The Future Could Hold In Kurt Vonnegut's Harrison Bergeron

    Many advancements have happened in the United States. Most of them have had positive effects; some have had negative effects. Government intervention has strongly increased as our demographics grows in age and population. Depending on a citizen’s political views, this increased government intervention could be good for the United States, or it could be just the opposite. Few have been living with the same government their whole life, so they wouldn’t know what is legal or illegal. In Kurt Vonnegut’s “Harrison Bergeron”, the future consists of a more strict United States government, strongly overpowering the citizens.…

    • 1112 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Tipping Point386 EXAM3
    • 727 Words
    • 4 Pages

    Tipping Point386 EXAM3

    • What are some of the factors that make a product, idea, or service “sticky”?…

    • 727 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Elie Wiesel Book Report
    • 818 Words
    • 4 Pages

    Elie Wiesel Book Report

    From the beginning of the book, it strikes me how brave and passionate Elie Wiesel is. To be a 13-year-old boy and studying the Jewish religion intensely at time when it was dangerous to be Jew shows great passion and dedication to me about his character. His bravery is also shown when on the train to Birkenau and in Auschwitz when in front of his father he continues to stay strong. Reading about how the Jewish people of Sighet had housed Nazis reminds me of the hospitality certain Native American tribes gave to the settlers and the settlers abused that generosity like the Nazis did.…

    • 818 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Summary Of Harrison Bergeron By Kurt Vonnegut
    • 249 Words
    • 1 Page

    Summary Of Harrison Bergeron By Kurt Vonnegut

    In the short story “Harrison Bergeron” by Kurt Vonnegut the story is set in the year 2081 and presents to the reader how life might turn out in the future. The author illustrates that one-day the government is going to try to have every individual be the same, resulting in Vonnegut’s demonstration of a dystopian future for the population. The world ahead of everyone is a world of equality. In the year 2081 everyone is the same; they are all the same weight, if someone is beautiful or handsome they are to wear masks, given black caps for their teeth and people were given a mental handicap radio in there ears if they were too smart. As it states in the reading: “They were burdened with sashweights and bags of birdshot, and their faces were masked…”…

    • 249 Words
    • 1 Page
    Good Essays
    Read More
  • Satisfactory Essays

    Themes Of Harrison Bergeron
    • 205 Words
    • 1 Page

    Themes Of Harrison Bergeron

    The major theme in “Harrison Bergeron” is true equality is not achievable. In the story all the talented characters with an above average intelligence have to put handicaps on in order to make them function in a similar way to the average characters. The intent of this is to make all the characters equal, however, it only makes them stronger and rebel or makes them weaker than average. One instance where the character is made stronger is with Harrison. A prime example of his strength is when “Harrison tore the straps of his handicap harness like wet tissue paper” (Vonnegut, 4). After he rips the harness of he continues to rip the rest of his handicaps off. Even before he does this, he puts himself above all other characters. When the tv announcer…

    • 205 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Better Essays

    Harrison Bergeron By Kurt Vonnegut: An Analysis
    • 1951 Words
    • 8 Pages

    Harrison Bergeron By Kurt Vonnegut: An Analysis

    The value a society places on a citizen’s rights and the amount of value that individual has compared to others has shown to be one of the factors to determine how progressive, or therefore primitive a society is considered to be. Equality before the law as both a citizen and a leader, known as the rule of law, is a very important concept to those who feel all people deserve equal rights. In Harrison Bergeron by Kurt Vonnegut, Not only is an individual equal before the law, but in “every which way.” (Vonnegut 669). Anyone with superior looks, strength, or intelligence is given government-dictated handicaps that make him or her average. Hazel and George Bergeron, two citizens unfortunate enough to give birth to an abnormal baby. They just were…

    • 1951 Words
    • 8 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    The Theme Of Harrison Bergeron
    • 132 Words
    • 1 Page

    The Theme Of Harrison Bergeron

    The major theme of Harrison Bergeron is No one should be more capable than anyone else and if you stick out you are punished. The first support I had on that was with George and Hazel, George was smarter than Hazel so he was forced to wear a headset that messed with his mind. The ballerinas were prettier than everyone else, so they had to wear masks to hide their faces. Harrison was stronger than the average person, so he had to wear 300lbs. of birdshot around his neck. At the end, Harrison was the emperor and he had his empress, they were both shot with a double barrel 10-gauge shotgun for breaking the rules. No one should be more capable than anyone else and if you stick out you are…

    • 132 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    shc 31
    • 1199 Words
    • 5 Pages

    shc 31

    All these could be to share experiences, to make choices, to express wishes and choices……

    • 1199 Words
    • 5 Pages
    Satisfactory Essays
    Read More

Related Topics