One major critique is that the importance of " the girl" is just a fad that will pass over. The support for this argument comes from the organizational focus on practical needs instead of trying to dismantle larger societal forms of domination and oppression. Programs that work in this structure are only short-term by nature. A second critique is that The Girl Effect and most girl-focused programs are just new waves of the efficiency argument. Grosser and van der Gaag state " less focus is being given to how this new agenda will benefit girls and young women themselves, and more to what it can achieve for the rest of us" (75). This is the foundation of the efficiency argument, investing in women is the efficient thing to do, it provides the greatest returns (Grosser and van der Gaag 75), it unlocks the potential of a nation (Nike Foundation), women are the key to societal success. The issue with the efficiency argument is that it promotes the idea that women are only as valuable as their contribution to others. Grosser and van der Gaag say that maybe the new girl programs " may include real interest" in the betterment of the lives of girls, but the implementation of these programs suggests that this is unfortunately not true. If it were, girls would be " give a legitimate, ethical choice" to participate or not (Moeller 619), but that is not the reality. As Professor Caron said in her lecture many of these girls participated to receive a certificate but when confronted with specific elements of the program they dropped out of the Landesa initiative. These girls were then denied their certificates and pushed to finish the program, illustrating how the companies valued their goals over the actual aid the girls were receiving. Moreover, the girls were divided into control groups where only a selection received the aid The Girl
One major critique is that the importance of " the girl" is just a fad that will pass over. The support for this argument comes from the organizational focus on practical needs instead of trying to dismantle larger societal forms of domination and oppression. Programs that work in this structure are only short-term by nature. A second critique is that The Girl Effect and most girl-focused programs are just new waves of the efficiency argument. Grosser and van der Gaag state " less focus is being given to how this new agenda will benefit girls and young women themselves, and more to what it can achieve for the rest of us" (75). This is the foundation of the efficiency argument, investing in women is the efficient thing to do, it provides the greatest returns (Grosser and van der Gaag 75), it unlocks the potential of a nation (Nike Foundation), women are the key to societal success. The issue with the efficiency argument is that it promotes the idea that women are only as valuable as their contribution to others. Grosser and van der Gaag say that maybe the new girl programs " may include real interest" in the betterment of the lives of girls, but the implementation of these programs suggests that this is unfortunately not true. If it were, girls would be " give a legitimate, ethical choice" to participate or not (Moeller 619), but that is not the reality. As Professor Caron said in her lecture many of these girls participated to receive a certificate but when confronted with specific elements of the program they dropped out of the Landesa initiative. These girls were then denied their certificates and pushed to finish the program, illustrating how the companies valued their goals over the actual aid the girls were receiving. Moreover, the girls were divided into control groups where only a selection received the aid The Girl