Danziger, P. N. (2006). Shopping: why we love it and how retailers can create the ultimate customer experience. Chicago, Illinois: Kaplan Publishing.…
J.C. Penny is creating a new interface for retail, offering new boutiques in the store. Today there are 17 shops. In the future there will be a 100 shops. This should aid in appealing to a diverse set of customers by essentially creating a “mall within a mall”. (JCP Online, 2013)…
On Saturday November 9, 2014 from 12:00 PM to 1:00PM EST I sat in the Centre of Salisbury mall in Salisbury Maryland. I sat on the north side of the mall near the entrance and at this end of the mall there is a movie theatre, a Game Stop video game store and a large sporting good’s store called Dicks Sporting goods and not to far off from where I was sitting on the east side from where I was at is the food court. I was sitting in a square shaped bench that had four sides to it and I was sitting on the bench facing in. Overall the environment was very nice with a large skylight type archway that let in the sunshine and made it feel warm in the mall and its was already decorated for the holiday season with xmas trees and flowers strewn throughout the corridors. About twenty five feet from where I was sitting was a wooden kiosk where they were selling throwback video game systems that attracted a lot of customers.…
Melinda soon arrives at the mall, which is just opening. Store managers hold keys and large cups of coffee, opening the cage-like gates in front of the stores. The mall lights turn on, the fountains start, and music turns on behind giant potted ferns. The air smells like fast food and floor cleaner.…
A famous writer for the New Yorker, Malcolm Gladwell has written an article, “The Science of Shopping”, which is based on Paco Underhill’s study of retail anthropology. The intention of a retail store is obvious- that is to attract customers and convince them to perchance as much as they can. There is so much knowledge that we can study, such that how the environment affects people’s thinking. These are tiny details that we don’t usually think about. The reason of how Paco Underhill success is because he notices these details. Details determine success or failure. Paco Undnerhill—a talent and passion environmental psychologist, provides us a new point of view of the science of displaying products, as well as the behaviors of customers…
A suggestion that was used in the book was to add entertainment to the center of the mall. The entertainment can be anything from holiday shows, occasional concerts, a playground for kids, or even just an open area with comfortable resting spots where customers can relax and de-stress. A perfect type of idea would be a small coffee house type of area that serves coffee and soda with a waitresses on staff to cater to each patron’s needs. Especially during the holiday season, this would be a great relaxing way for customers to rest their feet and collect their thoughts before heading to the next store on the list.…
Currently, the National Mall has many monuments; however, none of the monuments include powerful woman figures. If a monument were to be added to the National Mall, it should be one of a powerful woman; a woman that has made great change and contributed to this world. Mary Jackson, Dorothy Vaughan, and Katherine Johnson created important mathematical data to launch some of NASA’s first successful space missions. If it were not for those three powerful African American women, we may have not known about the wonders of space. If a monument were to be added to the National Mall, it should be of “human computers,” Mary Jackson, Dorothy Vaughan, and Katherine Johnson. If it were not for the influential women, Neil Armstrong, Alan Shepard, and John…
The mall is composed of columns, patterned tiles, and iron rod railings. The mixture of clean glass and stone makes the aesthetic of the mall very welcoming. The bright lights light up every inch leaving no part in any kind of darkness. The pure white lights that shine from the ceiling makes all the colors pop. The wooden benches with iron rails were…
Atmospherics is a technique of how stores or restaurants used to make customers be less rational in their buying spree. In Rushkoff’s reading, “Atmospherics”, it describes the behaviors of customer in the designs of atmospheric in the store. The author introduces several techniques which implied to the strategy of atmospheric, such as floor plan, temperature, and lighting. According to Rushkoff’s idea of atmospheric, atmospherics have several designs for the promotion in store or restaurant. For example, Rushkoff says in the reading that Malls are designed according to atmospherics, such as their temperature and lighting. These are all designed to create a consuming atmosphere. Japonessa in Seattle downtown has the features of atmospheric technique…
Anne Norton’s The Signs of Shopping starts her essay out with shopping at the mall. Shopping at the mall briefly describes what the mall is and who is there, for example, she explains that the mall is the only place where young and old of different cultures come together in one place. She goes on discussing how women use the mall to escape the household and for a sense of dependency. Thus more, surrounding themselves with women and simply enjoying their time with each other at the mall. However, she moves on to shopping at home, how people don’t need to go in the public place surrounded by the different cultures of individuals, it can be all done in solitude. The catalogs take up for all that a person misses from not going to the mall and tv…
Located at 125 Orchard Street, this up and coming fashion/sneaker store is anything but ordinary. The goal of the store is to provide customers with a shopping experience like no other. This experience centers around a movie theater theme including velvet curtains, a concession stand, reclining seats, and even movie screenings weekly. This store is a prime example of gentrification within the Lower East Side (although when asking employees, they didn’t even know what gentrification meant). The store provides expensive, up and coming styles that are priced to be affordable for someone with an upper-class check…
My narrative takes place at the mall which is located at Westfield Southcenter Mall, Tukwila Washington. South Center mall is located at a very diverse city. There are many different people with different backgrounds and cultures that reside and work at the mall. In 2010, Southcenter was considered as one of the largest malls in the entire Pacific Northwest. There are hundreds of people who visit south center each week and it's a great place to shop and meet up with friends. My story is set at the mall and focuses on one particular event that occurred while I was with friends a couple of years ago.…
In the early 1990's, Americans were spread out and the suburbs were not as appealing. When the American mall came, numerous ideas and opportunities came as well. Americans began to move closer to these newly found projects and begin to socially adapt. The American mall allowed people to come together and have the opportunity to shop, eat, and socialize all in the same place. Malls began to offer more than just a place to shop. In the 1950's, we saw Gruen's creative design of an enclosed complex that was equip with central garden courts with fishponds, balconies, hanging plants, and cafe tables. These buildings also began to come built with central air and heating, which was very modern during this time. Malls were now becoming a place for people to not only shop, but a place of enjoyment and relaxation. People no longer began to come to the mall to buy clothing or house ware; they began to see the mall as a fun, new innovative place of excitement. People would meet each other at mall to hang out and have fun because all in the same building were places for consumers to enjoy children’s' play areas, live shows, and packed auditoriums (Gruen and Smith, 24). A variety of foods in either the food court or themed restaurants were also available. There were different ways to get people on board with this new building. Some days employees were asked to bring their families to the mall and…
America for 9 ewers. Last we got in the car and left the mall of America and went…
William Kowinski in his article „Mallaise: How to Know if You have it“ claims that malls have negative effect on people. In author‘s opinion, shopping centres make people sick: they usually get tired very fast, feel anxious and even lost the perception of place and time.…