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Summary Of The Tipping Point By Malcolm Gladwell

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Summary Of The Tipping Point By Malcolm Gladwell
The Tipping Point by Malcolm Gladwell (2000) is a number one national best seller published by Little, Brown and Company. The book explains how trends are started and remain in society. Gladwell discusses how trends begin by discussing the spread of diseases, fashion fads and popularity in children shows. The book focuses on three concepts to explain the how trends will “tip”: Law of the Few, Stickiness Factor and Power of Context.
The Law of Few is a concept focusing on how certain people are vital to making an idea or product become popular. There are three types of people: Connectors, Mavens, and Salesmen who can provide the foundation to the development of trends. The Stickiness Factor is described with how children television shows can
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