Summer Project

Summer Training Project Report

On

Marketing strategies & promotional activities of Coca- Cola

Submitted in partial fulfilment of the requirement of the award of degree in
Master of Business Administration

(Session 2009-2011)

Submitted to: Submitted by:
Controller of Examination MANOJ KUMAR
M.D. University, Rohtak. Roll No-09/MBA/028 MBA 3rd Semester B.S.A.I.T.M.,Faridabad

B.S.Anangpuria Institute of Technology & Management
Alampur, Faridabad.

CONTENT

1) INDUSTRY PROFILE

2) COMPANY PROFILE

I) INTRODUCTION OF THE COMPANY

II) ORGANISATIONAL SET UP & STRUCTURE

III) PRODUCTION PROCESS

IV) SEGMENTATIONOF SOFT DRINK

3) STUDY MATERIAL

I) INTRODUCTION OF THE STUDY

II) OBJECTIVES OF THE STUDY

III) SCOPE OF THE STUDY

IV) LIMITATION OF THE STUDY

4) RESEARCH METHODOLOGY

5) COLLECTION OF THE DATA

6) DATA ANALYSIS &INTERPRETATION

7) FINDINGS OF THE STUDY

8) CONCLUSION & SUGGESTION

BIBLIOGRAPHY

ANNEXURE

TO WHOM SO EVER IT MAY CONCERN

DATE :-

Certify that the Project Report titled " Marketing Strategies & promotional activities of Coca- Cola " with special reference to “ COCA-COLA INDIA INC. has been prepared by Manoj kumar, Roll No. 09/MBA/028, (2009-2011)under my direct supervision and guidance.

This Project Report has been