1. 1 PURPOSE AND SCOPE OF THE STUDY
The purpose of the study consists of identifying the basic reason of de-motivation and providing the right and useful solution to the problem. The basic and main purpose of the study is to motivate the employees and workers to perform according to the company policy and to achieve the definite goal personal as well as organizational. One of the main factors of de-motivation is unclear or poor identification of the goal. Thus it is the duty of the organization to help its employees to identify their need, desire and destiny. Therefore the purpose is to identify and analyses the reasons of de-motivation in the organization. Salary, benefits, working conditions, supervision, policy, safety, security, affiliation, and relationships are all externally motivated needs. When these needs are achieved; the person moves up. When satisfaction is not found, the person becomes less productive and eventually quits or is fired. Achievement, advancement, recognition, growth, responsibility and job nature are internal motivators. Thus it is the responsibility of the H.R official to identify the require area of motivation to increase the productivity of their employees to achieve the organizational goals.
The purpose of the study consists of identifying the basic reason of de-motivation and providing the right and useful solution to the problem. The basic and main purpose of the study is to motivate the employees and workers to perform according to the company policy and to achieve the definite goal personal as well as organizational. One of the main factors of de-motivation is unclear or poor identification of the goal. Thus it is the duty of the organization to help its employees to identify their need, desire and destiny. Therefore the purpose is to identify and analyses the reasons of de-motivation in the organization. Salary, benefits, working conditions, supervision, policy, safety, security, affiliation, and