Summer Trainning Project Report

A

SUMMER TRAINING PROJECT REPORT ON
“competetive study of coca cola Vs pepsi in noida market ”

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Submitted in Partial Fulfillment of the requirement for the award of Degree of

“MASTER OF BUSINESS ADMINISTRATION”

OF
UTTAR PRADESH TECHNICAL UNIVERSITY, LUCKNOW

By
Mr. SURYA PRATAP SINGH
Under the Super Vision of

Mr . SACHIN SINGH (STL in Coca-Cola)

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United Institute of Management
Greater Noida (U.P)
Roll No. 0921270004 (2010)

CONTENT

➢ Acknowledgement ➢ Preface ➢ Executive Summary

CHAPTER-1 ➢ Introduction, ➢ Market Survey Objectives. ➢ Company’s Objective ➢ Methodology 1. Sources of data sample 2. Method of data collection 3. Sampling plan (Tools & Technique of analysis)

CHAPTER-2 ➢ Profile of Coca-Cola (The back ground) ➢ Mission of Coca- Cola India ➢ Companies’ product line ➢ Coca-Cola Leadership ➢ Various brands of Coca-Cola Company ➢ Companies’ competitions

CHAPTER-3 ➢ Market survey, feedback & Data Analysis ➢ Findings

CHAPTER-4 ➢ Problem during survey ➢ Limitations ➢ Suggestions/ Recommendations

CHAPTER-5 ➢ Conclusion. ➢ Bibliography. ➢ Questionnaire

Preface

There is an existence of rival enterprise. The rivals are strong enough to vanquish each other sort of dared arsine struggle has taken its break though in the corporate and business world, The present is eras of cut throat competition after liberalization policy of Indian Govt. plethora of MNC enter in India. As a result today every business hold