Sumon Current Issues 498

Executive summary
There are a lots of recognized and high class hotel industry in the United Kingdom. Among them one of the finest hotel is Premier inn. This hotel generally run in the U.K and Ireland with its huge quantity of room about 51672 and more than 670 branch. To run the tourism and hospitality industry well in the country, the prime minister of the U.K has passed two acts.
In this report we have discussed about the tourism industry and hospitality service. Here we have also focused on the different aspects of this industry. We have analysed the PEST formula and decided, influence on the different factors on the tourism industry. We also have demonstrated a case study to develop with the related industry and hotel and to solve a current issues. All the problem and issues will not be solved in a day. But proper management and govt. supporting can make the industry affluent.
Finally, some recommendations have been put in order to provide strategic direction for the company. This recommendation is based on the analysis and practical experiences. If the recommendation can finalize through the implementation complexity may reduce. To form the report some kinds of the online findings are written but not used in the report directly.

Table of Contents
1 Introduction 1
2 Literature review 1
3 Case study 1
4 Discussion 2
4.1 Relation between tourism and hospitality and numerous factors 2
4.2 PEST analysis on the current Tourism and Hospitality issue 5
4.3 Critical analysis on the relevance and contribution to the tourism industry 6
4.4 Significance of political, cultural, and ideological issues in the tourism 7
4.5 Case study and analysis on the selected hotel 8
5 Conclusion 9
6 Recommendation 9
7 References 11
8 Bibliography 12
9 Appendices 13
9.1 Appendix 1 (Strategic Capability Model) 13
9.2 Appendix 2 (Blue Ocean Strategy) 13
9.3 Appendix 3 (Number of Rooms) 13

1 Introduction
In the world, one of the most growing industries is the tourism

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