sun oven
INTEROFFICE MEMORANDUM
TO:
PAUL MUNSEN
FROM:
HSING-YU, TSAI
SUBJECT: RECOMMENDATIONS ON MARKETING SUN OVEN
DATE:
SEP 8TH 2013
This is to propose that Sun Ovens International Inc. should make some changes to its current market strategy. In the North American market, I strongly suggest focusing on the Global
SUN OVENS and stop selling and producing the Villager SUN OVENS. This can reduce the cost of inefficient marketing but enhance the profits from the most potential market. While in the international market, the company should introduce its products into new markets now at a lower price. This will result in an increasing amount of sales. More details and reasons will be described in the following paragraphs.
In the market of North America, the Villager SUN OVENS is obviously incompatible with the demand of the customers. It is too large to fit in the living space in North America and also inconvenient to carry for the target outdoor cooking customers. On the other hand, the Global
SUN OVENS is more user-friendly with a family-size which accords with the lifestyle in US and
Canada. Focusing on producing the Global SUN OVENS will result in more productivity available. Moreover, with the sustainable advantages of green cooking method, the company can stay targeting green customers such as environmentalists, naturalists and vegetarian…etc. Besides positioning our product as environment-friendly oven, “portable cooking device ”can broaden its market shares by attracting potential consumers who enjoy outdoor lifestyle such as campers, boaters or hunters. If the company can redesign the Global SUN OVENS into a lighter and easier to carry device, portability might expand a gainful market.
As in the international market, it is a perfect timing to introduce the SUN OVENS into new markets due to the approaching of summer. In order to enlarge the market size, I strongly recommend the low price strategy. Firstly, solar cooking products remain
TO:
PAUL MUNSEN
FROM:
HSING-YU, TSAI
SUBJECT: RECOMMENDATIONS ON MARKETING SUN OVEN
DATE:
SEP 8TH 2013
This is to propose that Sun Ovens International Inc. should make some changes to its current market strategy. In the North American market, I strongly suggest focusing on the Global
SUN OVENS and stop selling and producing the Villager SUN OVENS. This can reduce the cost of inefficient marketing but enhance the profits from the most potential market. While in the international market, the company should introduce its products into new markets now at a lower price. This will result in an increasing amount of sales. More details and reasons will be described in the following paragraphs.
In the market of North America, the Villager SUN OVENS is obviously incompatible with the demand of the customers. It is too large to fit in the living space in North America and also inconvenient to carry for the target outdoor cooking customers. On the other hand, the Global
SUN OVENS is more user-friendly with a family-size which accords with the lifestyle in US and
Canada. Focusing on producing the Global SUN OVENS will result in more productivity available. Moreover, with the sustainable advantages of green cooking method, the company can stay targeting green customers such as environmentalists, naturalists and vegetarian…etc. Besides positioning our product as environment-friendly oven, “portable cooking device ”can broaden its market shares by attracting potential consumers who enjoy outdoor lifestyle such as campers, boaters or hunters. If the company can redesign the Global SUN OVENS into a lighter and easier to carry device, portability might expand a gainful market.
As in the international market, it is a perfect timing to introduce the SUN OVENS into new markets due to the approaching of summer. In order to enlarge the market size, I strongly recommend the low price strategy. Firstly, solar cooking products remain