Sun Tsu, known as Master Sun, is more of a strategic thinker; unlike Jomini on the other hand was more of a tactical thinker. From Sun Tsu years of battles passing down his wisdom, wrote a book called The Art of War. His strategy was mostly focused in China. His book has given guidance to many military theorists throughout time. Sun Tsu appeal has gone beyond military realm into the world of business. His principles are suited to completive business situations. He is the best known of the military specialist and best described as a pragmatic realist. “War is a virtual matter of state; the road that leads to either survival or ruin” (Sun-Tsu, [1993]: 103). Sun Tsu first aim for the strategist the avoidance of defeat, in other words “achieve victory without war,” (Holmes) but one cannot make a virtue of culture ignorance. Sun Tsu’s theory of war is marked by balance between complementary principles and forces; war is a balance between art and science making much of the utility of
Cited: Loo, Benard. The Future of Strategic Studies. Holmes, Colleen. What Chinese Learned from Sun-Tsu. 2000. Ettrich, Brian. The Principles of War: Are They Still Applicable. Monterey CA. 2005. Gray, Colin. Out of the Wilderness: Prime Time for Strategic Culture. 2006 http://www.dtic.mil/doctrine/jel/service_pubs/fm3_0a.pdf. pg. 30 2-2