Sun Tzu's Art of War and Business Strategy 
Recommendation
The concepts from Sun Zi’ a Art of War and Business Strategies applied by Carrefour is sufficient and effective, so just keep up with those concepts and Carrefour will do fine in the future. Otherwise, they could also apply some of other concepts from Sun Zi to even strengthen their business and to even secure a more stable success from future uncertainties. Carrefour should open more famous restaurant inside such as famous retailer shop to attract more customer traffic. Besides, they should be discovering more sales promotions to attract customers, such as rebates, premium and so on. This can be done by increasing advertisement in TV to attract more customers. By that, attract workers that they have many languages to communicate with customer in dealing with customer with different religious view.
One of those concepts from Sun Zi that Carrefour could apply is the “To Dictate and Not to Be Dictated” concept. The company needs to create online supply platform, which will have Sears and Oracle. This will allow the company’s retailers and suppliers exchange innovative information through the internet system and maximize the flow of products, hence minimizing their administrative costs. Carrefour also needs to embrace technological advances, which will allow the company venture into new markets where it can increase its customer base. The marketing strategies, which the company can embrace, include online, viral marketing, and sourcing strategies (Nina, 2008). The company needs to streamline its legal aspects to allow its expanding in Asian markets without any hurdles. Carrefour gains of the utilization of emerging technologies can also come in the form of lowered tear and wear on equipment and facilities, which will decrease the maintenance needed for equipment and facilities (Gehlen & Lasserre, 2005). Carrefour has to show an exceptional capacity to adapt its concept to local business environment across the globe. By internalizing the
The concepts from Sun Zi’ a Art of War and Business Strategies applied by Carrefour is sufficient and effective, so just keep up with those concepts and Carrefour will do fine in the future. Otherwise, they could also apply some of other concepts from Sun Zi to even strengthen their business and to even secure a more stable success from future uncertainties. Carrefour should open more famous restaurant inside such as famous retailer shop to attract more customer traffic. Besides, they should be discovering more sales promotions to attract customers, such as rebates, premium and so on. This can be done by increasing advertisement in TV to attract more customers. By that, attract workers that they have many languages to communicate with customer in dealing with customer with different religious view.
One of those concepts from Sun Zi that Carrefour could apply is the “To Dictate and Not to Be Dictated” concept. The company needs to create online supply platform, which will have Sears and Oracle. This will allow the company’s retailers and suppliers exchange innovative information through the internet system and maximize the flow of products, hence minimizing their administrative costs. Carrefour also needs to embrace technological advances, which will allow the company venture into new markets where it can increase its customer base. The marketing strategies, which the company can embrace, include online, viral marketing, and sourcing strategies (Nina, 2008). The company needs to streamline its legal aspects to allow its expanding in Asian markets without any hurdles. Carrefour gains of the utilization of emerging technologies can also come in the form of lowered tear and wear on equipment and facilities, which will decrease the maintenance needed for equipment and facilities (Gehlen & Lasserre, 2005). Carrefour has to show an exceptional capacity to adapt its concept to local business environment across the globe. By internalizing the
References: http://designit.com/cases/making-quick-check-scanning-simple http://na-carrefour.blogspot.com/2012/05/recommendation.html http://www.studymode.com/subjects/recommendation-of-carrefour-page1.html http://www.exclusivepapers.com/essays/Informative/carrefour-company.php