The main message put across in the article by Cayte is that they are dangerous and can become very addictive. She outlines facts and figures from medical professionals to re-enforce her point of view, whist using experiences, from past and present ‘tanorexics’. The article appealed to the younger audience by keeping the tone humorous by using informal, casual language such as, “fork out”, “so who are these walking raisins” and “lets face it”, but still portraying the serious message of the health risks taken by using the sun bed.
The title ‘Sun Vampires’ grabs your attention due to the fact you would not associate Vampires with the Sun. This reflects well with the article because Vampires burn in sunlight. Followed up by the sub-heading, “desperate for a sun fix” supports the none association of Vampires and the Sun, intrigues you into reading more. The sub-heading, “incarcerated in hi-tech coffins” along with the graphic illustration gives you an image of a burnt vampire within a coffin, but in fact it represents a ‘tanorexics’ using a hi-tech sun bed!
The opening paragraph, sees Cayte personally involving the reader in an amusing way, to picture themselves confined within a sun bed, but comparing it to what she would consider an alien abduction! She does this by describing the sensations which are experienced on a sun bed, “lying in a big plastic cocoon”, “blue lights beats down at you” and “strange humming noises”, all of which you would associate with the paranormal.
The article goes on to a more serious note by informing us that the Imperial Cancer