Sunband Product Idea

The Demographic for our product is targeted towards parents and youth in New Zealand ranging from middle to upper class that spend a lot of time in the harsh New Zealand sun. This demographic is primarily concerned about protecting themselves and their families from developing skin cancer. Parents are concerned about the overall health and wellbeing of their children, which is why they are our target market. For children of young age, their parents are responsible to ensure that their children have sufficient sunscreen on so that they don’t get burnt. Whether our customers are working, playing, reading or dozing off in the sun they can feel confident in knowing that they are taking good care of themselves and family. This market will remain constant as parents will always have concern for their children’s health; this product allows them to look after them with ease. Each year there is around 61,000 births in New Zealand, from this it is estimated that about 11,000 will be interested in our product. We also believe that our product will appeal to fair skin people; this is because they are more prone to getting burnt. People don’t realize how often you need to reapply sunscreen; the bracelet will help educate children early on about how important sunscreen is. Therefore when they grow up they will continue to purchase our product for themselves, and later on for their children. These wrist bands will not only save you from the harmful rays, but will also look trendy whilst doing it. We offer a range of designs which will appeal to all age groups. Kids have the most fairest skin and so should be protected at all times, with a range of colors and pictures they will beg to have them on, the ladies love style and beautiful accessories so with our variety of colors and designs, it will not only become a life saver but a potential fashion trend, for the gents we have a more masculine approach with styles to raise the eyebrows of truck drivers and even trout fisherman. To