Suncor Communications Plan
Stakeholder Communications:
A Comprehensive Plan
Executive Team Meeting: December 1, 2011
Table of Contents
Introduction 4
Investors 6 Objective 7 Target Audience 7 Investor Profile continued: 8 The Message 8 Delivery/Execution 9 Marketing Channels 9 Information Flow 11 Evaluation and Measurement 12
Government Regulators 13 Environmental Protection Agency 13 Objectives 14 Message Creation 14 Delivery 15 Evaluation 15 United States Department of Energy 16 Objectives 16 Message Creation 16 Delivery 17 Evaluation 17 Federal Energy Regulator Commission 17 Objectives 18 Message Creation 18 Delivery 18 Evaluate 18
Non-Governmental Organizations 19 Greenpeace 19 Sierra Club 20 National Wildlife Federation 21 Tar Sands Action 21 Objectives 22 Message Creation 23 Message Delivery 24 Evaluation 24
Community Residents 25 The Objective 25 The Message 26 Delivery 26 Evaluation 27
Media Relations 27 The Objective 28 The Message 28 The Delivery 28 The Evaluation 29
Work Cited 30
Introduction
Suncor has been a pioneer of the development of the Canadian Oil Sands since 1967. Today, they are the fifth largest in the North American continent, producing 615,000 barrels of oil per day. In Canada they are a leading industry player and considered a premier integrated energy company. Suncor’s efforts have not solely concentrated on the Oil Sands of Canada; Suncor has a growing and industry-leading portfolio of renewable energy business, including wind farms and Canada’s largest Ethanol plant. Their environmental initiatives have concentrated on decreasing Suncor’s operational footprints. They have been continuously recognized for environmental performance and setting aggressive environmental goals that challenge technology and operations.
The company has traditionally communicated with stakeholders through agencies like The Oil Sands Leadership Initiative and The Canadian Association of
A Comprehensive Plan
Executive Team Meeting: December 1, 2011
Table of Contents
Introduction 4
Investors 6 Objective 7 Target Audience 7 Investor Profile continued: 8 The Message 8 Delivery/Execution 9 Marketing Channels 9 Information Flow 11 Evaluation and Measurement 12
Government Regulators 13 Environmental Protection Agency 13 Objectives 14 Message Creation 14 Delivery 15 Evaluation 15 United States Department of Energy 16 Objectives 16 Message Creation 16 Delivery 17 Evaluation 17 Federal Energy Regulator Commission 17 Objectives 18 Message Creation 18 Delivery 18 Evaluate 18
Non-Governmental Organizations 19 Greenpeace 19 Sierra Club 20 National Wildlife Federation 21 Tar Sands Action 21 Objectives 22 Message Creation 23 Message Delivery 24 Evaluation 24
Community Residents 25 The Objective 25 The Message 26 Delivery 26 Evaluation 27
Media Relations 27 The Objective 28 The Message 28 The Delivery 28 The Evaluation 29
Work Cited 30
Introduction
Suncor has been a pioneer of the development of the Canadian Oil Sands since 1967. Today, they are the fifth largest in the North American continent, producing 615,000 barrels of oil per day. In Canada they are a leading industry player and considered a premier integrated energy company. Suncor’s efforts have not solely concentrated on the Oil Sands of Canada; Suncor has a growing and industry-leading portfolio of renewable energy business, including wind farms and Canada’s largest Ethanol plant. Their environmental initiatives have concentrated on decreasing Suncor’s operational footprints. They have been continuously recognized for environmental performance and setting aggressive environmental goals that challenge technology and operations.
The company has traditionally communicated with stakeholders through agencies like The Oil Sands Leadership Initiative and The Canadian Association of
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