Sunflower Coffee Shop Research
Sunflower Theme Coffee Company Research Report
Yang Cheng, Huizhong Li, Meihuizi Liu, Shijia Wu
Professor Coe
April 26, 2013
Table of Contents
Outline 3
Abstract 4
Competitors Analysis 5
Background and Mission Statement 5
Operation and Set-up 6
Target Client and Customers 7
Main Products and Services 10
Annual Report 11
Over Trends 12
Appropriate Advertising Budget 13
Earning Capacity 14
Sunflower Coffee Shop Analysis 16
Recommendations 22
References 24
Appendix 27
Outline
1. Sunflower Coffee Company’s Background
2. Competitors Companies’ Analysis
1. Mission Statement and Background
2. Operations
3. Target Client and Customers
4. Products and Services
5. Annual Report
3. Sunflower Coffee Shop Analysis
3.1. Questionnaire Analysis
3.2 Recommendations
4. Reference
5. Appendix
Abstract
Sunflower company is a theme coffee shop. Target customers of Sunflower are white collars in New York City. The company will start from New York City and then expand to North America. Sunflower provides customers with high quality and diversified coffee and food. A special environment and unique experience are offered to our customers, such as free books, free Wi-Fi and magazines are available to customers. Our group did research on three competitors, Starbucks, Dunkin Donuts and a survey to find our potential customers and markets.
Competitors’ Analysis
Background and Mission Statement
Starbucks
A report named Starbucks Company Profiled introduces the background of Starbucks (Starbucks, 2012). The company founded in 1971 when it was a single store selling whole bean and ground coffee as well as tea. Today, Starbucks has over 18,000 stores over 60 countries (Starbucks, 2013). According to the company official Web Site, the mission
Yang Cheng, Huizhong Li, Meihuizi Liu, Shijia Wu
Professor Coe
April 26, 2013
Table of Contents
Outline 3
Abstract 4
Competitors Analysis 5
Background and Mission Statement 5
Operation and Set-up 6
Target Client and Customers 7
Main Products and Services 10
Annual Report 11
Over Trends 12
Appropriate Advertising Budget 13
Earning Capacity 14
Sunflower Coffee Shop Analysis 16
Recommendations 22
References 24
Appendix 27
Outline
1. Sunflower Coffee Company’s Background
2. Competitors Companies’ Analysis
1. Mission Statement and Background
2. Operations
3. Target Client and Customers
4. Products and Services
5. Annual Report
3. Sunflower Coffee Shop Analysis
3.1. Questionnaire Analysis
3.2 Recommendations
4. Reference
5. Appendix
Abstract
Sunflower company is a theme coffee shop. Target customers of Sunflower are white collars in New York City. The company will start from New York City and then expand to North America. Sunflower provides customers with high quality and diversified coffee and food. A special environment and unique experience are offered to our customers, such as free books, free Wi-Fi and magazines are available to customers. Our group did research on three competitors, Starbucks, Dunkin Donuts and a survey to find our potential customers and markets.
Competitors’ Analysis
Background and Mission Statement
Starbucks
A report named Starbucks Company Profiled introduces the background of Starbucks (Starbucks, 2012). The company founded in 1971 when it was a single store selling whole bean and ground coffee as well as tea. Today, Starbucks has over 18,000 stores over 60 countries (Starbucks, 2013). According to the company official Web Site, the mission
References: Business Analysis Report on Tim Hortons . ( 2012, September 3). Retrieved April 6, 2013, from Watermark template: http://deannastimhortonsreport.blogspot.com/ Dunkin Donuts Dunkin’ Brand Group Inc. (2012). Retrieved April 5, 2013, from Marketline: http://store.marketline.com/Browse/?Ntt=Dunkin%E2%80%99%20Brand%20Group%20Inc Starbucks Starbucks Corporation. (2012). Retrieved April 5, 2013, from MarketLine: http://store.marketline.com/Product/starbucks_corporation?productid=E86AFA79-07E1-4115-AA0C-0016416541FE Tim Hortons Tim Hortons market line report. (2012). Retrieved April 5, 2013, from Marketline: http://store.marketline.com/Browse/?Ntt=Tim+Hortons+&N=4294853637 Dunkin’ Donuts Mission Statement - 12 Values Behind Quick, Fresh & Delicious Starbucks. (2013). Retrieved April 10, 2013, from Starbucks Corporation: http://www.starbucks.com/ U.S Kowitt, B. (2012, May 24). Dunkin ' Brands ' Kitchen Crew. Retrieved April 15, 2013, from Fortune: http://en.wikipedia.org/wiki/Fortune_(magazine) O 'Farrell, R