sunzi
chapter one
计篇
Detailed assessment & planning
Presentation Title
UBMM 1011
SUN
ZI’S ART OF WAR AND BUSINESS STRATEGIES
My presentation description add your description here teecw@utar.edu.my Soldier
(Employee)
Military Troop
(Management Team)
Conduct War
(Competition)
Art of War
(Business & Marketing Plan)
Weapons
(Resources, Skills, Knowledge) teecw@utar.edu.my teecw@utar.edu.my
Bankers
Customers
Substitutes
Corporate
Suppliers
Competitors
Potential Entrants
teecw@utar.edu.my
孙子曰：兵者，国之大事，死生之地，存亡之道，不可不察也。
The conduct of war is a matter of vital importance to the nation.
It determines the survival or death of the country.
It is a matter of life and death
It must be studied and examined thoroughly. teecw@utar.edu.my
乡间，内间，反间，死间，生间。
Local Agents
Living
Agents
Inside
Agents
5 kinds of Spies &
Secret agents
Doomed
Agents
Double
Agents
teecw@utar.edu.my
Local
Agents
Double
Agents
Inside
Agents
Living
Agents
Doomed
Agents
teecw@utar.edu.my
夫未战而庙算胜者，得算多也；未战而庙算不胜者，得算少也。多算胜，少
算不胜，而况于无算乎？吾以此观之，胜负见矣。
• Thus, those who carry out planning in the temple prior to the outbreak of war will win if the plans are thorough and detailed.
• Those who carry out planning in the temple prior to the outbreak of war will not win if the plans are neither thorough nor detailed.
• With thorough and detailed planning, one can win.
• With less thorough or detailed planning, one cannot win.
• How much more certain is defeat when one does not plan at all!
• By observing how planning is done, I can predict victory and defeat.
teecw@utar.edu.my
故经之以五事校之以计而索其情：
一曰道，二曰天，三曰地，四曰将、五曰法。
Thus, analyze and study the five factors carefully. Compare them against (those of the enemy) so as to understand the changing conditions and circumstances and to assess the chances of victory.
These five factors are moral influence, the weather, terrain, generalship, and doctrine
& law.
teecw@utar.edu.my
Konosuke Matsushita 松下 幸之助
道者，令民与上同意也，故可以与之死，可以与之生，而不畏危。
Moral influence
计篇
Detailed assessment & planning
Presentation Title
UBMM 1011
SUN
ZI’S ART OF WAR AND BUSINESS STRATEGIES
My presentation description add your description here teecw@utar.edu.my Soldier
(Employee)
Military Troop
(Management Team)
Conduct War
(Competition)
Art of War
(Business & Marketing Plan)
Weapons
(Resources, Skills, Knowledge) teecw@utar.edu.my teecw@utar.edu.my
Bankers
Customers
Substitutes
Corporate
Suppliers
Competitors
Potential Entrants
teecw@utar.edu.my
孙子曰：兵者，国之大事，死生之地，存亡之道，不可不察也。
The conduct of war is a matter of vital importance to the nation.
It determines the survival or death of the country.
It is a matter of life and death
It must be studied and examined thoroughly. teecw@utar.edu.my
乡间，内间，反间，死间，生间。
Local Agents
Living
Agents
Inside
Agents
5 kinds of Spies &
Secret agents
Doomed
Agents
Double
Agents
teecw@utar.edu.my
Local
Agents
Double
Agents
Inside
Agents
Living
Agents
Doomed
Agents
teecw@utar.edu.my
夫未战而庙算胜者，得算多也；未战而庙算不胜者，得算少也。多算胜，少
算不胜，而况于无算乎？吾以此观之，胜负见矣。
• Thus, those who carry out planning in the temple prior to the outbreak of war will win if the plans are thorough and detailed.
• Those who carry out planning in the temple prior to the outbreak of war will not win if the plans are neither thorough nor detailed.
• With thorough and detailed planning, one can win.
• With less thorough or detailed planning, one cannot win.
• How much more certain is defeat when one does not plan at all!
• By observing how planning is done, I can predict victory and defeat.
teecw@utar.edu.my
故经之以五事校之以计而索其情：
一曰道，二曰天，三曰地，四曰将、五曰法。
Thus, analyze and study the five factors carefully. Compare them against (those of the enemy) so as to understand the changing conditions and circumstances and to assess the chances of victory.
These five factors are moral influence, the weather, terrain, generalship, and doctrine
& law.
teecw@utar.edu.my
Konosuke Matsushita 松下 幸之助
道者，令民与上同意也，故可以与之死，可以与之生，而不畏危。
Moral influence