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Suchithwa Bodhana Yajanam
Fund Raising
I joined the Rajagiri Outreach Project as an intern with three of my collegues on 26th December 2012. We were immediately assigned to assisting in the organizing of the Suchithwa Bodhana Yajnam Padayatra (Cleanliness Awareness Drive and Rally) which was to commence on January 1st 2013 at Alwaye. The first responsibility handed over to us by the organizers of the Suchithwa Bodhana Yajnam was the fundraising for the Padayatra.
The Organizers gave us a brief about the fund requirments which was mainly for refreshements for students and other people joining in the rally on each day and also for facilitating a few students at the schools and colleges for their efforts in promoting sustainability. The method used by the organizers for fund raising was giving opportunity for advertisements for sponsors in a advertisement hoarding vehicle which moved along with the rally on all 15 days. The charges for a 60 CM x 30 CM slot of advertisement were Rs 1000(multiple slots could be taken by the sponsorer).
As management students, we were asked to primarily focus on canvasing companies that were credible enough for a 15 year long partnership with the cleanliness initiative of the Rajagiri Outreach Project. As part of the fundraising procedure, we approached the following companies.
Nippon Toyota, Kalamassery.
F.S College, Alwaye.
Vyapari Vyavasayi Ekopana Samidhi, Alwaye.
Platina Classic BMW, Vyttilla.
Seemas, Alwaye.
K A Mathew Foundation, Cochin.
Muthoot Pappachan Charity Foundation, Cochin.
Mir Constructions, Cochin.
We were able to arrange for an appointment at Nippon Toyota to present the benefits of a partnership that they could have with our initiative. As part of our visit to the office of Nippon Toyota at Kalamassery, we were able to have an hour long discussion with their Senior Marketing Manager, Mr. Vijay. The discussion concluded with a mutual understanding for a proposal to be send by us to Nippon

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