Super Bowl Advertising

The Super Bowl is one of the most watched event worldwide. This event gives a chance for Americans to get together and celebrate the championship of NFL. Many individuals watch the Super Bowl for not the game but the extra entertainment that is joined with the event.This extra entertainment can be referred to the Half-Time show and/or the advertisements shown during the breaks. To start off, advertising companies invest more than five million dollars to show their advertisement and that does not include the production cost. Adding all the costs together will bring a total of more than twelve million dollars. Advertising companies take a long period of time to think of ideas of how the can make their commercial effective to the audience. There
is always a risk if whether or not the ad will gain a lot of attention or not, or if the companies will gain profit from their ad. A concept called ROI is also used during the investments. The companies need to realize that what they are investing, are they going to make a profit at the end of it? Well, it depends on what type of techniques the advertising companies use to make their advertisement engaging to the audience. In my opinion, I like watching advertisements that are unique and have a little humour. The advertising companies really need to think about the techniques that they use because it is a big contributing factor into making an advertisement worth watching.
During this year’s Super Bowl, most of the advertisements aired touched base on the diversity of America and how everyone is connected. For example, The Coca-Cola ad that was shown this year had different cultures sing the song “America the Beautiful” in their own languages. This shows how even though everyone is from different backgrounds, in America everyone is connected through, in this case, Coca-Cola. This advertisement had perfectly shown what product was being sold and how it was being used. The company took current world events and contributed it in their commercial, which was very effective. Individuals all across the world can relate to this ad due to its impactful message. This ad had been taken in a negative way for some
individuals. This is because some individuals did not like the fact that the song about America was being sung in different languages.
They had stated that this song is pure American and should only be sung in English. This issue can impact many individuals across the world because a very famously known company, Coca-Cola, is trying to spread a message while at the same time trying to sell their product, and the audience is not responding to the ad in a positive way. Many people had also decided not to buy the product because they assume that Coca-Cola does not know the true meaning of America. Therefore, there could always be a positive or negative side to the advertisement shown because the audience has different opinions. Another way to attract the audience is that many other advertisements used celebrities in their commercial to attract the audience. At the end of the event, often the next day many websites and articles write about the best and worst advertisements of the Super Bowl. This can be judged by a voting system. Individuals can go online and vote for their favourite ad. This can also give the advertising companies an idea of how their ad turned out and if the audience enjoyed watching it. The Super Bowl advertisements have a big impact on the
society. As mentioned before, many of the audience watching the Super Bowl are there to see the ads during the breaks. Many of the advertisements are there for pure entertainment, but many other ads are shown to give an impactful message to the audience. After watching the ad, individuals take a moment to take in the message that was given for them. At other times, the Super Bowl commercials are just another discussion topic to talk about the next day. Therefore, the Super Bowl is an event that covers both the sports and entertainment world due to its various components. another discussion topic to talk about the next day. Therefore, the Super Bowl is an event that covers both the sports and entertainment world due to its various components.