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Super Bowl Commercials: An Event in and of Itself

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Super Bowl Commercials: An Event in and of Itself
Köbrich 1

Friedrich-Alexander-Universität Erlangen-Nürnberg Institut für Anglistik und Amerikanistik 7. Semester Prof. Dr. Heike Paul HS Rural America

The Representation of Rurality As Depicted in Ram's 2013 Super Bowl 'Farmer' Commercial

Matthias Köbrich Fichtestr. 4 91054 Erlangen mkoebrich@gmail.com 21498211 Bachelor, Amerikanistik/Pädagogik, 7. Semester 30.03.2013

Köbrich 2

Table of Contents
1. Introduction ................................................................................................................... 3 2. Rural Mythology ........................................................................................................... 4 2.1 'Rurality' and 'Myth' ................................................................................................ 4 2.2 The American Farmer ............................................................................................. 9 2.3 The Garden ............................................................................................................ 12 3. Rurality As Depicted in Ram's 'Farmer' Commercial ................................................. 14 4. Controversies and Problems ........................................................................................ 20 4.1 Minorities............................................................................................................... 20 4.2 Rural Utopia vs. Reality ........................................................................................ 22 5. Conclusion ................................................................................................................... 23 6. Bibliography ................................................................................................................ 25 7. Disclaimer ................................................................................................................... 27

Köbrich 3

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