Super Normal Typefaces Analysis

In order to accomplish the purpose of the analysis - to anatomize the visual elements of the Super Normal typefaces, I came across an approach to look at those typefaces as combinations of both letterforms and dynamic forms that keep adapting with the times. Since the two parts can cover all the mentioned aspects of Super Normal, I began to study more about their origins, visual characteristics and improvements to generate a methodology. As far as I am considered, the methodology in this chapter mainly contains two parts: ‘Overview’ and ‘Analysis’.
Firstly, in the ‘Overview’, to establish a basic understanding of taking the Super Normal typefaces as an outcome results from the evolution of history and technology, I think it is beneficial to get an introductive look of each case before the actual analysis. The introduction covers each case’s historical background, designer,
As I have written in the Chapter 2, he says: “if a type designer has mastered the craft, understood the classic principles of type design with a creative insight into the modern age, this may be enough to produce a timeless typeface (Consuegra, 2011, p.232)”. To me, this is especially true for the Super Normal typefaces, as it is all about designing durable types to transcend style and time. Super Normal, as a fresh appreciation of timeless, refers to the invisible typefaces that are timeless, neutral and simplified. Therefore, it is logical to analyze the case studies by following Robert’s words. Needless to say, legibility, readability and aesthetics, as three classic and fundamental principles, are the first three points in my framework. However, since the thesis only focuses on visual elements in the analysis, it makes more sense to rename the last point, namely an insight of the modern age, to ‘evolution’ to fit more with the purpose of the