According to the documentary, director and producer Morgan Spurlock had to eat McDonald’s for breakfast, lunch, and dinner over a period of 30—days as an experiment to see the results on his body. He consulted with doctors before he began his experiment and went through many different tests to later compare his health changes before and after the experiment. During the social experiment Spurlock began seeing drastic deterioration in his health and even consulted with the doctors who informed him that what he is doing to his health is insane and that if he didn’t stop this new diet, it could eventually prove to be fatal. The documentary captured the truth about how bad fast—food is for an individual, especially if it is consumed on a regular basis. When the documentary was released, it had gotten much publicity so much so that McDonald's lost millions in revenue and had to take a good look at their business model and had to redesign their advertising strategies. They no longer offer Super Size menus and began implementing healthier choices such as salads, fruit smoothies, and yogurt. However, this alternative to the average burger menu has not officially changed anything since the calorie intake is nearly the same or higher. Additionally, the food being offered as a healthy alternative is still processed and contains harmful preservatives and other unnatural elements. What this shows though is that the only way to force a corporation to change its practices is to hurt their bottom
According to the documentary, director and producer Morgan Spurlock had to eat McDonald’s for breakfast, lunch, and dinner over a period of 30—days as an experiment to see the results on his body. He consulted with doctors before he began his experiment and went through many different tests to later compare his health changes before and after the experiment. During the social experiment Spurlock began seeing drastic deterioration in his health and even consulted with the doctors who informed him that what he is doing to his health is insane and that if he didn’t stop this new diet, it could eventually prove to be fatal. The documentary captured the truth about how bad fast—food is for an individual, especially if it is consumed on a regular basis. When the documentary was released, it had gotten much publicity so much so that McDonald's lost millions in revenue and had to take a good look at their business model and had to redesign their advertising strategies. They no longer offer Super Size menus and began implementing healthier choices such as salads, fruit smoothies, and yogurt. However, this alternative to the average burger menu has not officially changed anything since the calorie intake is nearly the same or higher. Additionally, the food being offered as a healthy alternative is still processed and contains harmful preservatives and other unnatural elements. What this shows though is that the only way to force a corporation to change its practices is to hurt their bottom