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Superdrug Summary And Analysis

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Superdrug Summary And Analysis
Superdrug, a United Kingdom beauty and healthcare retailer, set a project in motion with the goal to visually portray the different standards of beauty that exist in multiple parts of the world today. Their 2015 experiment, Perceptions of Perfection Across Borders, began with a single image of a female form sent to female graphic designers spanned out over 18 diverse countries. Each designer was tasked with manipulating the image using Photoshop to make her look
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more attractive based on the beauty ideals of that particular country.12 The results sent back to Superdrug proved extremely revealing (FIG 2). Every designer’s final image had similar alterations applied to it, including a slimmed waist and adjusted facial features. While there were
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