Superior Child Care Center

"Some of the best years in life are the time spent as a child and later our collegiate years..."
……………………………………..As adults in a fast paced society, we sometimes forget just how precious and fleeting those years working are.

The Superior Day Care Center

Table of Content
Topic name
Page Number
Executive Summary
1.1Mission
1.2Objective
1.3Goal

05-06
2.0 Company Summary
2.1Company Location and Facility
2.2Company Ownership
2.3Start Up Summary
07-08
3.0 Products and Service
3.1.1 Service
3.1.2 Product
3.2 Keys To Success
09-12
4.0 Child Care Industry
13
5.0 Market Analysis
5.1 Market Analysis summary
5.2 Market segmentation
5.3 Entry Segment
5.4 Target Market Segment Strategy
14-16
6.0 Competitor Analysis
6.1 Main Competitor
6.2 Competitive Edge
6.3 Differentiation
17-19
7.0 Sales Strategy
7.1 Sales forecast
20
8.0 Resource
21
9.0 Management Style
22
10.0 Analysis and Conclusion
23
11.0 Appendix
24-28

1.0 Executive Summary
The Superior Child Care Center is a full-service child care/development facility. Our target customers are dual-income, middle-class families who value the quality of education and child care we provide for their children, ages 4 months to 12 years. These personally ambitious parents are typically eager in terms of their children's development and will be willing to pay to have their children attend the best facilities.
The Superior Child Care Center is a new company targeted to open in Sector-4, Gulshan, Dhaka. We will provide a family-friendly environment with high quality customer service to meet the daily emotional, physical and social well-being needs of young children.
Through specialized training of the staff and innovative learning systems, The Superior Child Care Center is cutting edge in terms of child development. This curriculum, coupled with a custom designed facility and a low teacher: student ratio ensures a top shelf service for the children and the parents.
The Superior Child Care Center aims to prepare its