SuperJam case exame

Lillebaelt Academy of Professional Higher Education

January 2014

SuperJam
Case Exam

Calin Alexandru Buruian
MM 226

Keystrokes: 16,490

Calin Alexandru Buruian
1

Contents
1.

Introduction .................................................................................................................................. 3

2.

Question I ...................................................................................................................................... 4

3.

Question II .................................................................................................................................... 9
Product .................................................................................................................................................... 10
Price ........................................................................................................................................................ 11
Promotion ............................................................................................................................................... 11
Place ........................................................................................................................................................ 12

4.

Question III ................................................................................................................................ 13

5.

References .................................................................................................................................. 14

Calin Alexandru Buruian
2

1. Introduction
SuperJam is a fruit jam company founded by Fraser Doherty that makes jam 100% from fruits. He started the company at the age of fourteen, using his Gran 's recipes. Since then, SuperJam has grown to supply over 2,000 supermarkets around the world, selling millions of jars along the way.
Young entrepreneur Fraser Doherty was such a

References: i ii http://www.fraserdoherty.com/pages/speaking http://www.fraserdoherty.com/pages/speaking iii http://fronter.com/eal/links/files.phtml/42284953$762189383$/COM/Sem+3_prcent_3A+Organisational+Develop ment+-+powr/Kotter+Leading+Change.pdf Calin Alexandru Buruian 14