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Supermarket Industry in Australia

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Supermarket Industry in Australia
SUPERMARKET INDUSTRY IN AUSTRALIA

TABLE OF CONTENT
SUPERMARKET INDUSTRY
CHARATERISTIC
Supermarket industry market size
Shopping habits
Industry employment and their wages
Basis of competition
Market segmentation
Product and services segmentation
Positive growth factors
The Porter’s Five Forces Model
Supermarket industry attractiveness
MAJOR COMPETITION
Keys competitors
Financial ratio analysis
Sales growth
Ebit margin
Ebitda margin
Inventory days
Current ratio
Return on investment
Return on assets
Competitive move
Woolworth’s Ltd
Coles Myer Ltd
WOOLWORTHS LTD
Company background
Participation strategy
Internal operations
External operation
Supply chain
Total services management (TSM)
Marketing strategies
Private label
SWOT ANALYSIS
Shareholder value forecast spreadsheet
Reference:
Appendix 1 Product and services segment
Appendix 2 history and corporate development of woolworth Ltd
Appendix 3 Subsidiaries of Woolworth Ltd

1.SUPERMARKET INDUSTRY
CHARATERISTIC
Supermarket industry market size In 2004 to 2005 the supermarket industry generated a revenue of $54.8 billion with an increase of 2.8 percent compared to 2003-2004.(Ibisworld 2006) The supermarket industry generated a gross product of $6.0 billion with an increase of 2.9 percent compared to 2003-2004. The total retail market for supermarket and grocery goods is estimated to be around $ 64 billion.(ibisworld 2006) According to Euromonitor international supermarket has the largest propotion of the total retailing sales in Australia in the year 2005.

Shopping habits
Australian are health concerned nowadays and so leading supermarkets Woolworth and coles expanded their health sections and fresh product ranges. According to glabol market reseach Australian are changing their shopping habits. Consumer tends to make more frequent but shorter trips to supermarket and more than half of the consumers spend less than half an hour in per visits.

Industry employment and their wages
According to
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