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Superstore
Assignment on a retail business plan about “TAKE & ENJOY SUPERSTORE”

Course Title: Retail Management
Course Code: MKT 415

Group Name: SHINING STARS

Submitted To:
Md. Mohsin Hossain
Lecturer
Department of Business Administration.

Submitted By:
Department Of Business Administration.

Submission Date: 1st January, 2012eng

Sylhet International University
Shamimabad, Bagbari, Sylhet.

Md. Mohsin Hossain
Lecturer, Dept. of Business Administration
Sylhet International University, Sylhet

Sub: Submission of assignment on Retail Management

Dear Sir,
It is a great pleasure for us to submit the report on “SUPERSTORE” that affects the business activities. I am submitting this report as the part of my BBA program (BBA 4-2) in Retail Management. This report will help us to expand our knowledge regarding the current business environment and its implications in business organization.
There were some limitations to prepare this assignment. We appreciate you will assess our assignment considering the limitations of the study. Your kind advice will encourage me to do better in future.

Sincerely yours,

Acknowledgement:

At first want to give thanks the almighty God and then my honorable teacher who give me an opportunity for doing something about Superstore. After that we are all group member give thanks one another because we are unanimous on a point for work about Superstore. That’s really helps us to know about the retail business environment, Competitors, Company’s Competitive strength, key success factor etc.

EXECUTIVE SUMMARY:

Take & Enjoy comprises meat, produce dairy and baked goods departments along with shelf space reserved for canned and packaged goods as well as for various nonfood items such as household cleaners, pharmacy products, and pet



References: Retail management (9th edition) by Berman & Evans. Marketing Management (13th edition) by Abraham Kosey. Principles of Marketing (13th edition) by Philip Kotler Integrated Advertising, Promotion and Marketing Communication by Kenneth E. Clow & Donald Baack Consumer Behavior (8th edition) Leon G. Schiffman Retail Selling and Store Management by Paul Henry Nystrom Retail Marketing managemebt by David Gilbert http://www.scribd.com/doc/58460794/Supply-Chain-Assignment-Retail-Supermarket http://www.oppapers.com/subjects/assignment-on-nandan-super-shop-bangladesh-page1.html http://opening-times.co.uk/tesco-superstore-ballymenass

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