Week 1
1. Chopra & Meindl Chapters 1, 2, 3
2. Benedettini, O., Clegg, B., & Kafouros, M. (2009). Guest editorial: The myths of manufacturing. Operations Management Research, 2(1-4), 28-32. http://journals.ohiolink.edu.ezproxy.libraries.wright.edu:2048/ejc/article.cgi?issn=19369735&issue=v2i1-4&article=28_getmom Week 2
1. Chopra & Meindl Chapters4, 10
2. Fisher, M. L. (1997). What is the right supply chain for your product? Harvard Business Review, 75(2), 105-116. http://ezproxy.libraries.wright.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=9705150574&site=ehost-live 3. Lee, H. L. (2004). The triple-a supply chain. Harvard Business Review, 82(10), 102-112. http://ezproxy.libraries.wright.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=14599946&site=ehost-live 4. Teece, D. J. (2010). A tribute to Oliver Williamson: Williamson's impact on the theory and practice of management. California Management Review, 52(2), 167-176. http://ezproxy.libraries.wright.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=48121182&site=ehost-live Week 3
1. Chopra & Meindl Chapter 16.1-4
2. Maklan, S., Knox, S., & Peppard, J. O. E. (2011). Why crm fails -- and how to fix it. MIT Sloan Management Review, 52(4), 77-85. http://ezproxy.libraries.wright.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=63008085&site=ehost-live 3. Yankelovich, D., & Meer, D. (2006). Rediscovering market segmentation. Harvard Business Review, 84(2), 122-131. http://ezproxy.libraries.wright.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=19406199&site=ehost-live 4. Davenport, T. H., Mule, L. D., & Lucker, J. (2011). Know what your customers want before they do. Harvard Business Review, 89(12), 84-92.