Supply Chain and Brunswick Distribution
OPERATIONS AND PRODUCTIONS MANAGEMENT – GEMA 5400 | Brunswick Distribution Inc | Case Analysis | | | |
Table of Contents
Introduction ………………………………………………………………..1
Executive Summary ……………………………………………………2
Application and Analysis ……………………………………………..3
Literature Review………………………………………………………….4
Conclusion……………………………………………………………………..5
Bibliography…………………………………………………………………..6
Appendix…………………………………………………………………………7
INTRODUCTION
Brunswick Distribution started as a small distribution company 10 years ago when Alex Brunswick stated using his grandmothers shed. The company further grew and moved into a 20,000 square-feet leased facility.
Ten years ago, the company entered into an agreement with Kitchen Helper Corp, as their high-end appliance representative and distributor in Moline Illinois. The operations have expanded from the radius of 35 miles to representing them over a 200 mile radius.
Given the company’s rapid growth, Brunswick Distribution Inc purchased the leased facility and made additions to bring its capacity to 30,000 square-feet.
EXECUTIVE SUMMARY
After reviewing the company’s financial performance, CEO Alex Brunswick noticed information within the report that indicated uncertainty for the company. Brunswick Distribution Inc. had experienced a robust growth over the past 4 years and were expecting to further decline the following year. Despite the consistent increase over the past four years, there was still some doubt in the company’s future. Alex Brunswick recognises that this growth had largely to a few competitors going out of business, a situation that was unlikely to continue. Mr Brunswick enlisted the advice of his Vice President of Operations, Bradley Pulaski and Marianna Jackson, his Vice President of Logistics.
Mr Pulaski has given the option of expanding to the Mid West by securing a new warehouse. The cost of the new warehouse was in the region of 15 million dollars, 2 million for the plant, 10 million
Table of Contents
Introduction ………………………………………………………………..1
Executive Summary ……………………………………………………2
Application and Analysis ……………………………………………..3
Literature Review………………………………………………………….4
Conclusion……………………………………………………………………..5
Bibliography…………………………………………………………………..6
Appendix…………………………………………………………………………7
INTRODUCTION
Brunswick Distribution started as a small distribution company 10 years ago when Alex Brunswick stated using his grandmothers shed. The company further grew and moved into a 20,000 square-feet leased facility.
Ten years ago, the company entered into an agreement with Kitchen Helper Corp, as their high-end appliance representative and distributor in Moline Illinois. The operations have expanded from the radius of 35 miles to representing them over a 200 mile radius.
Given the company’s rapid growth, Brunswick Distribution Inc purchased the leased facility and made additions to bring its capacity to 30,000 square-feet.
EXECUTIVE SUMMARY
After reviewing the company’s financial performance, CEO Alex Brunswick noticed information within the report that indicated uncertainty for the company. Brunswick Distribution Inc. had experienced a robust growth over the past 4 years and were expecting to further decline the following year. Despite the consistent increase over the past four years, there was still some doubt in the company’s future. Alex Brunswick recognises that this growth had largely to a few competitors going out of business, a situation that was unlikely to continue. Mr Brunswick enlisted the advice of his Vice President of Operations, Bradley Pulaski and Marianna Jackson, his Vice President of Logistics.
Mr Pulaski has given the option of expanding to the Mid West by securing a new warehouse. The cost of the new warehouse was in the region of 15 million dollars, 2 million for the plant, 10 million