Supply Chain Integration
QUAH EE YEN CEB 110063
Faculty of business and Accountancy | university of malaya
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Delicious Fruity Company
Supply Chain Intergration CBEB 3417 Supply chain management
QUAH EE YEN CEB 110063
Faculty of business and Accountancy | university of malaya
-------------------------------------------------
Delicious Fruity Company
Supply Chain Intergration CBEB 3417 Supply chain management
Table of Contents
Introduction 2 Description of Company 2 Description of Product 2
Problem Statement 3
Proposal of Solution 4 Cross Docking 4 Joint Product Development 5 Collaborative, Planning, Forecasting, Replenishment (CPFR) 5
Challenges of Implementing Supply Chain Integration 7
Conclusion 8
References 9
Introduction
Description of Company
As a market leader in the fruit drinks industry, Delicious Fruity Company (DFC) offers fresh juice, long life fruit juice and juice concentrates to the consumer market. It has been establish in year 2001 located at Butterworth, Penang and with 12 years of experience, Delicious Fruity Company serve their consumers with the highest honour by practise continuous improvement and innovation in the fruit production process. The vision of Delicious Fruity Company is ‘To become one of the leading company in fruit beverage manufacturers and develop healthy and high quality products to serve our customers.’ There is a wide distribution of network that enable customers to purchase fruit juice and juice concentrates of Delicious Fruity Company as the company situated their products in the most biggest supermarket in Malaysia which they are Tesco, Giant, Carrefour, Sunshine , Aeon, Jusco , Pacific and Econsave. The main consumer market that is target by Delicious Fruity Company is consumers in Malaysia which Delicious
Faculty of business and Accountancy | university of malaya
-------------------------------------------------
Delicious Fruity Company
Supply Chain Intergration CBEB 3417 Supply chain management
QUAH EE YEN CEB 110063
Faculty of business and Accountancy | university of malaya
-------------------------------------------------
Delicious Fruity Company
Supply Chain Intergration CBEB 3417 Supply chain management
Table of Contents
Introduction 2 Description of Company 2 Description of Product 2
Problem Statement 3
Proposal of Solution 4 Cross Docking 4 Joint Product Development 5 Collaborative, Planning, Forecasting, Replenishment (CPFR) 5
Challenges of Implementing Supply Chain Integration 7
Conclusion 8
References 9
Introduction
Description of Company
As a market leader in the fruit drinks industry, Delicious Fruity Company (DFC) offers fresh juice, long life fruit juice and juice concentrates to the consumer market. It has been establish in year 2001 located at Butterworth, Penang and with 12 years of experience, Delicious Fruity Company serve their consumers with the highest honour by practise continuous improvement and innovation in the fruit production process. The vision of Delicious Fruity Company is ‘To become one of the leading company in fruit beverage manufacturers and develop healthy and high quality products to serve our customers.’ There is a wide distribution of network that enable customers to purchase fruit juice and juice concentrates of Delicious Fruity Company as the company situated their products in the most biggest supermarket in Malaysia which they are Tesco, Giant, Carrefour, Sunshine , Aeon, Jusco , Pacific and Econsave. The main consumer market that is target by Delicious Fruity Company is consumers in Malaysia which Delicious
References: Cross Dock. Services we offer—Cross docking. Retrieved from: http://www.crossdock.mb.ca/ Denso. About us. Retrieved from: http://www.denso.com.my/content/index.html Green Hill Fruit. About us. Retrieved from: http://greenhillfruit.com/index.php?id=2 The Times of India. Benefits of drinking fruit juice (2013). Retrieved from: http://articles.timesofindia.indiatimes.com/2013-05-05/diet/29784407_1_juice-health-benefits-sugar Wisner, J.D., Tan,K.C., Leong, G.K. 2008. Principles of Supply Chain Management, 2nd Ed. South Western Cengage Learning: United States Wikipedia. The list of supermarket in Malaysia. Retrieved from: http://en.wikipedia.org/wiki/List_of_supermarket_chains_in_Malaysia