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Supply Chain Management

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Supply Chain Management
Overview of case studies: Singapore Case study: NTUC FairPrice
Mrs. Susan Chong Director Special Projects SPRING SG

Summary
• Example of application of the ISO methodology – NTUC FairPrice: Supermarket retailer
• Credits – SPRING Singapore Project team: Ms. Susan Chong, Director, Special Projects, Mr. Phua Kim-Chua, Head, Standards Division – Information Technology Standards Committee, Singapore: Ms. Ho Buaey Qui, Executive Secretary – Nanyang Technological University, Ms. Pauline Ping Ting Ting (MBA student), Mr. Preetesh Deora (MBA Student) – Mr. Reinhard Weissinger, ISO, Manager, Research, Education, and Strategy

The Company – 1
 NTUC FairPrice Co-operative Ltd was founded by the labour movement in Singapore in 1973  Now: Singapore’s largest supermarket retailer with more than 240 sales outlets and a share of over 50% of the market  Sale in 2010: Over SGD 2 billion, net profits: over SGD 120 mill.  Over 7’000 employees  Motto: «Service from the Heart» with a corporate vision: «To be Singapore’s Leading World-Class Retailer with a Heart»

The Company – 2
 Key business functions of NTUC FairPrice are: Procurement, Warehousing/Distribution, Retail.  Other functions include Finance, Information Systems, Human Resources  NTUC Fairprice’s primary distribution/warehousing system are:  a wholly owned Fresh Food Distribution Centre and  a centralized warehousing and distribution company, Grocery Logistics of Singapore Pte Ltd

Attitude towards standardization
‘As a trusted supermarket retailer in Singapore serving our customers for more than 30 years, maintaining high quality standards and adopting best international practices are integral to FairPrice's promise to deliver quality products at best value and service to our customers. To be able to measure and quantify how our adoption of standards has helped our organisation and our customers is invaluable as it helps us to clearly identify areas that we have done well, areas that we can

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