Introduction
Samsung Electronics is a global leading company in the electronics industry. It applies and organizes its supply chain activities to create resilience toward highly volatile market and generate competitive advantages against its peers.
The Supply Chain Management of Samsung includes the sequence of its organizations’ facilities, functions and activities that are involved in producing and delivering product or service. Their design of supply chain management is central to the organization as it promotes the company’s effectiveness and efficiency in the future. There have been some significant challenges in this highly competitive company in its supply chain management.
Facilities of Samsung’s Supply Chain Management:
Warehouses
Factories
Processing centers
Distribution centers
Retail outlets
Offices
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The role of Supply Chain Management in Samsung Electronics is very important for the company’s production and manufacturing processes.
It improves the overall operations of the company
It increases the levels of outsourcing
It increases transportation costs
The presence of Competitive pressures
It increases globalization
It increases the importance of e-commerce
Helps simplify the complexity of supply chains
It manages inventories of the company
Objectives of the Study
With the complexity of the role of supply chains in organizations, it is best to determine what type of strategies must be implemented to maximize the full capacity of Samsung Electronics operations and to minimize costs. The following are the main aims and objectives of this case study.
To determine the best supply chain strategies in accommodating a demand-driven market
To be able to address the uncertainties in Samsung’s market
Problem
Choosing the right Supply Chain Strategy to address uncertainty
Samsung’s take on its Supply Chain Management
“To mis-quote a famous phrase,
References: Rosyada, Kurnia Sofia. "Creating Competitive Advantages through Resilient Supply Chain – Case Study: Samsung Electronics." Creating Competitive Advantages through Resilient Supply Chain – Case Study: Samsung Electronics1 (2013): n. pag. Slide Share. Web. 15 July 2013.