supply chain management
SCM3006
Operations and Supply Chain Management
Group Project
Product: Baked Potato
1. Introduction 1.0 Introduce Baked Potato
A baked potato is sometimes called a jacket potato in the United Kingdom. The baked potato has been popular in the UK and French for many years. In the mid-19th century, jacket potatoes were sold on the streets by hawkers during the autumn and winter months. In London, it was estimated that some 10 tons of baked potatoes were sold each day by this method.
1.1 Research Methodology
Our group search secondary data from internet which is gourmet reviews in French restaurant. And we conduct interview by asking 30 peers of their eating preference and their preference degree of potato. 1.2 Target customers
All kinds of people but mainly targeted on youngsters who aged 14-28. It is because they are more willing to buy snacks that cannot buy at traditional restaurants , more interest on trying new thing and they are the Main purchasing group in the society.
Besides, we also aim to vegetarian, since potato is quite popular among vegetarian food, by means of adding some toppings and baking, can make a plain potato become delicious in order to attract vegetarian.
Furthermore, since we choose organic ingredients and potato are imported from Hokkaido, this is favorable to those people who like to have healthy food. 1.3 Customers Needs
Hong Kong is a busy international city, time is very important to everyone, therefore customers in Hong Kong would like have fast and convenience meal. Potato Balls can be served as breakfast, snacks or even fast meals. Customers can spend fewer time for eating. Additionally, we notice that eating is a good way to release the pressure and relieve the nerves. Eating is one of the most effective ways to cope with stress. 2. Competitive strategy- Differentiation strategy
There are various street food stores in Mongkok. Also variety of street food to let customers select. So
Operations and Supply Chain Management
Group Project
Product: Baked Potato
1. Introduction 1.0 Introduce Baked Potato
A baked potato is sometimes called a jacket potato in the United Kingdom. The baked potato has been popular in the UK and French for many years. In the mid-19th century, jacket potatoes were sold on the streets by hawkers during the autumn and winter months. In London, it was estimated that some 10 tons of baked potatoes were sold each day by this method.
1.1 Research Methodology
Our group search secondary data from internet which is gourmet reviews in French restaurant. And we conduct interview by asking 30 peers of their eating preference and their preference degree of potato. 1.2 Target customers
All kinds of people but mainly targeted on youngsters who aged 14-28. It is because they are more willing to buy snacks that cannot buy at traditional restaurants , more interest on trying new thing and they are the Main purchasing group in the society.
Besides, we also aim to vegetarian, since potato is quite popular among vegetarian food, by means of adding some toppings and baking, can make a plain potato become delicious in order to attract vegetarian.
Furthermore, since we choose organic ingredients and potato are imported from Hokkaido, this is favorable to those people who like to have healthy food. 1.3 Customers Needs
Hong Kong is a busy international city, time is very important to everyone, therefore customers in Hong Kong would like have fast and convenience meal. Potato Balls can be served as breakfast, snacks or even fast meals. Customers can spend fewer time for eating. Additionally, we notice that eating is a good way to release the pressure and relieve the nerves. Eating is one of the most effective ways to cope with stress. 2. Competitive strategy- Differentiation strategy
There are various street food stores in Mongkok. Also variety of street food to let customers select. So