Supply Chain Management of NIKE Inc.
Table of Contents
1- Company Overview
2- Raw Material
(i) Amazon BIOME Leather Sourcing Policy
(ii) NIKE Animal Skin Policy
(iii) NIKE MSI (Materials Sustainability Index)
(iv) How Scores are calculated in NIKE MSI
3- Competitive Advantage with respect to raw material Sustainability
4- Waste
5- Suppliers
6- Supplier Practices with respect to sustainability
(i) RSL Program
(ii) NIKE Water Program
(iii) NIKE Energy and Carbon Program
(iv) Sustainability Certifications and Program
7- Supplier guidelines
8- Supplier diversity with respect to Competitive advantage
9- Product Design Development
10- Manufacturing and Assembly
(i) Steps involved in Manufacturing of NIKE shoes
11- Sustainable factors in Manufacturing
12- Competitive advantage in manufacturing
13- Marketing
14- Distribution
15- Customers
16- Recycling
17- Competitive advantage of NIKE
18- Conclusion
19- Recommendations
20- References
Supply Chain Management of Nike.Inc
1- Company Overview
NIKE was established on Sep 8, 1969. NIKE deals in design, development, global marketing and selling of footwear, apparel (bags, balls, socks, sport equipments, etc) and sports accessories. NIKE is a seller of these products worldwide and sells its products to retailers including their own brand stores and internet sales as well. Through its distributors, today NIKE is selling their products to 200 countries around the world.
2- Raw Material
In our analysis on NIKE, we will focus on the footwear product of NIKE. The raw material used in the production of footwear includes fabric, plastic, rubber, foams, metallics, textiles, cotton, wool and leathers. There are environmental implications in the raw materials used, for example, we consider leather which comes from cows which requires land, water and feed. Its processing involves large amount of energy, water and chemicals. There are two types of
References: Swoosh: Unauthorized Story of Nike and the Men Who Played There, The Paperback by J. B. Strasser Nike-paid Dartmouth study, www.nikeworkers.com/amos_tuck_school.html. NIKE articles on sustainability and environmental impacts NIKE website