Executive Summary
Resources are scarce and overstretched as a result of the fiercely competitive global environment which is as a result of globalisation, population increment and development of new technologies. On the basis of food food supply chain’s dependency on these scarce resources, sustainability of food has to be adopted through various approaches – the conventional approach (freetraide food supply chain) and the alternative approach (fairtrade food supply chain).
This report focuses on sustainability, challenges of sustainability, key reasons for sustainability, food supply chain sustainability theme as well as a critical examination, analysis and appraisal of the fairtrade food food supply chain as advocated by Fairtrade Foundation and Fairtrade International and the normal freetrade food food supply chain through a comparative analysis which is based on consultation of materials from Fairtrade Foundation, Fairtrade International as well as other secondary sources (such as textbooks, articles, journals and websites).
The report concludes that freetrade is a better option to manage the partnership between producers and consumers within a food food supply chain. However, fairtrade could still flourish if its techniques and principles are exposed to a continuous external and internal scrutiny against the continuous movement of the forces of demand and supply which always shape the dynamic nature of the competitive market.
List of Figures fig1: BullWhip Effect 4 fig2: estimated sales 19 fig3: Fairtrade International Producer Countries 21 fig4: Fairtrade Foundation Sales 22 fig5: Fairtrade Foundation Financial Summary 23
List of Tables table1: Fairtrade Minimum Prices and Premiums for all certified products table 18
1.0 Introduction
Major challenges of the poor in the globe could be attributed to capitalism (Thorp 2010) and it has to survive in the midst of
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