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Supply Chain Management: Nissan Cogent Case Study

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Supply Chain Management: Nissan Cogent Case Study
2012 - 2013

Maryam Ali Tahir

SUPPLY CHAIN MANAGEMENT

EARLY SUPPLIER INVOLVEMENT AND CODEVELOPMENT: NISSAN COGENT CASE
STUDY

SUPPLY CHAIN MANAGEMENT

Table of Contents

1-

INTRODUCTION ................................................................................................................................. 3

2-

DISCUSSION....................................................................................................................................... 3

3-

KEY THEORETICAL POINTS ................................................................................................................ 4

4-

NISSAN COGENT ................................................................................................................................ 7

5-

CRITICAL ANALYSIS AND KEY LEARNING POINTS ............................................................................ 10

6-

FUTURE TRENDS AND RECOMMENDATIONS.................................................................................. 12

7-

CONCLUSION ................................................................................................................................... 12

8-

REFERENCES .................................................................................................................................... 13

2|Page
Maryam Ali Tahir

SUPPLY CHAIN MANAGEMENT

1- INTRODUCTION
Nissan Motor Company Ltd is renowned car manufactures in the global automotive industry. It was established in 1933 with its headquarters in Japan, and by 1962 it has ventured in to the
European market. The company presently has an operating income of over$1.5 billion (2008) and generates revenue of over$93 billion (2008). It further employs over two hundred thousand employee is one of the biggest vehicle manufacturers (VM). The company’s main products include automobiles, forklift trucks, as well as outboard motors; the company also has a determination for continuous improvement.
Nissan, and came up



References: 1. Barclay and Poolton, 1994). Barclay, I. and Poolton, J. (1994), ``Concurrent engineering: concept and practice ' ', International Journal of Vehicle Design, Vol 2. Burton (1998) BURTON, T. T., 1988, JIT/repetitive sourcing strategies: trying the knot with your suppliers 3. Clark, K.B. and Fujimoto, T. (1991), Product Development Performance Strategy, Organisation and Management in the World Auto Industry, Harvard Business School 4. S. Dowlatshahi (1998) “Implementing early supplier involvement: a conceptual lframework “ 5. Stephen, Evans S. And Jukes S (2000) Improving co-development through process alignment 6. Juliana H. Mikkola, Tage Skjøtt-Larsen, (2006),"Platform management: Implication for new product development and supply chain management", European Business Review, Vol KAMATH, R. R. and LIKER, J. K., 1994, A second look at Japanese product development. Harvard Business Review, 72, 155–170. 8. Daniel R. Krause , Robert B. Handfield , Thomas V. Scannell (1998) “An empirical investigation of supplier development: reactive and strategic processes” Journal of 14. Wailgum, T., & Worthen, B. (2008, november 20). Reflect Changes in Supply Chain Management Technology

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