Supply Chain Management of Dell Computer
Table of Contents
Introduction......................................................................................................…………....3
Supply Chain Management Defined...................................................…………...........3-5
Dell’s Background………………………………………………………………………5-8
Dell’s Products .................................................................................................8-9
Supply Chain Dell Style (Situation Analysis),……………....................…….....10-11
Dell Weaknesses……..................................................……………………………11-13
Recommended Alternative Solutions…………………………………………. ..13-15
Physical Implementation………………………………………………………
Improving the Service Sector………………………………………………….
Advertisement …………………………………………………………………
Conclusion ..................................................................................................…………..15-16
Bibliography………………………………………………………………………..…16-17
Cynthia Fitchett-Nelson
Professor Joseph Motz
MGT 404
16 October 2008
Supply Chain Management of Dell
Introduction
Meeting customers ' expectations and appealing to their needs and wants is the highest organizational objective for an ideal company. Where the aim is maximizing profits, management of supply is integral. Companies that maintain a robust supply configuration with minimal increase of cost to the customers are bound to be the most successful. In researching for this paper I found one company whose supply chain management struck me as being the most comprehensive and most efficient; that company is Dell Computer. Although its supply chain management is impressive, still there is room for improvement. This paper will present the situation analysis of Dell and will discuss the major issues and problems that Dell has been able to tackle or is yet to conquer in order to achieve its objectives. Where appropriate solutions for the major challenges
Introduction......................................................................................................…………....3
Supply Chain Management Defined...................................................…………...........3-5
Dell’s Background………………………………………………………………………5-8
Dell’s Products .................................................................................................8-9
Supply Chain Dell Style (Situation Analysis),……………....................…….....10-11
Dell Weaknesses……..................................................……………………………11-13
Recommended Alternative Solutions…………………………………………. ..13-15
Physical Implementation………………………………………………………
Improving the Service Sector………………………………………………….
Advertisement …………………………………………………………………
Conclusion ..................................................................................................…………..15-16
Bibliography………………………………………………………………………..…16-17
Cynthia Fitchett-Nelson
Professor Joseph Motz
MGT 404
16 October 2008
Supply Chain Management of Dell
Introduction
Meeting customers ' expectations and appealing to their needs and wants is the highest organizational objective for an ideal company. Where the aim is maximizing profits, management of supply is integral. Companies that maintain a robust supply configuration with minimal increase of cost to the customers are bound to be the most successful. In researching for this paper I found one company whose supply chain management struck me as being the most comprehensive and most efficient; that company is Dell Computer. Although its supply chain management is impressive, still there is room for improvement. This paper will present the situation analysis of Dell and will discuss the major issues and problems that Dell has been able to tackle or is yet to conquer in order to achieve its objectives. Where appropriate solutions for the major challenges
Bibliography: y Computer Weekly. Aug 2002. Michael Dell spells out strategy for market defiance. Technology: servers, Access date: 15/6/2006 from: www.computerweekly.comConsumer Reports Online (2002a), Desktop computers: Readers Report URL: www.consumerreports.org)Canadian Transportation and Logistics (CTL), (11/12 1999), 'Built for Web-based Sales, Build-to-Order PCs, and Direct Distribution Make Dell 's Supply Chain the Cornerstone of its Business ', http://www.ctl.ca/research/supply_chain_management/web-based-sales. (05 June 2006). Dell Corporation, (Dec 2001) 'Dell 's Supply Chain: Improving on a World-Class Process ', http://www.ap.dell.com/downloads/ap/products/pedge/i2%20CS%20lo.pdf, (05 June 2006). Information Technology Association of Canada. (ITAC 2001-2003), 'Dell Computer Corporation Best Practice Case Study ', http://www.itac.ca/client/ITAC/ITAC_UW_MainEngine.nsf/cd0bbbe7b8237, (10 June 2006). NPD Techworld (2002a), Industry Trends: February IT Sales, February 2002Ravi, K. & Marcia, R.1999. E Business Roadmap for Success. Addison Wesley Long man, Inc. (1999). ZDNet India (2002), 'Dell: Building a World-Class Supply Chain ', http://www.zdnetindia.com/biztech/ebusiness/stories/62268.html, (10 June 2006). (http://www.duxbury.com/). Retrieved on 12/06/2006