Supply Chain of Big Bazaar
A REPORT ON
SUPPLY CHAIN MANAGEMENT
INTRODUCTION TO RETAILING IN INDIA
Retail trade has emerged as one of the largest industry contributing to employment generation, revenue generation, increased turnover and many more. Organised retailing is showing signs of enormous creativity. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. As a matter of fact retailing in India has gradually edge its way towards becoming the next boom industry. The emergence of retail in India is cause for success of India organised Retail & Marketing. We can see more than 12 million retail outlets in India, and India has highest density of retail outlets in the world. Retail Industry in India is at present estimated to be more than US $ 250 billion.
BIG BAZAAR is the largest hypermarket chain in India. It is designed as an agglomeration of bazaars or Indian markets, with cluster offering a wide range of merchandise, including fashion apparels, food products, general merchandise, furniture, electronics, books, fast food and entertainment and leisure products. Big Bazaar presented a six day ‘MAHABACHAT’ shopping mela from August 10th to 15th August 2013. There were great discounts. In addition to that there were discounts on food products, fabrics, furniture and home appliances.
AIM OF THE STUDY
The motive of the study is to understand the company’s supply chain management and store layout during the BIG BAZAAR 6 DAYS MAHABACHAT SHOPPING MELA at its branch in NOIDA at GIP Mall. The main problem for the store managers was to shelf the products in a way that all of them are visible and customer finds the offer worth enough to make a purchase. Other problems were to manage store with more number of customers, more inventory and same space. Moreover keeping a check on waiting time for customers at billing counter was another difficult task.
BIG BAZAAR STORE LAYOUT
In today’s competitive environment
SUPPLY CHAIN MANAGEMENT
INTRODUCTION TO RETAILING IN INDIA
Retail trade has emerged as one of the largest industry contributing to employment generation, revenue generation, increased turnover and many more. Organised retailing is showing signs of enormous creativity. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. As a matter of fact retailing in India has gradually edge its way towards becoming the next boom industry. The emergence of retail in India is cause for success of India organised Retail & Marketing. We can see more than 12 million retail outlets in India, and India has highest density of retail outlets in the world. Retail Industry in India is at present estimated to be more than US $ 250 billion.
BIG BAZAAR is the largest hypermarket chain in India. It is designed as an agglomeration of bazaars or Indian markets, with cluster offering a wide range of merchandise, including fashion apparels, food products, general merchandise, furniture, electronics, books, fast food and entertainment and leisure products. Big Bazaar presented a six day ‘MAHABACHAT’ shopping mela from August 10th to 15th August 2013. There were great discounts. In addition to that there were discounts on food products, fabrics, furniture and home appliances.
AIM OF THE STUDY
The motive of the study is to understand the company’s supply chain management and store layout during the BIG BAZAAR 6 DAYS MAHABACHAT SHOPPING MELA at its branch in NOIDA at GIP Mall. The main problem for the store managers was to shelf the products in a way that all of them are visible and customer finds the offer worth enough to make a purchase. Other problems were to manage store with more number of customers, more inventory and same space. Moreover keeping a check on waiting time for customers at billing counter was another difficult task.
BIG BAZAAR STORE LAYOUT
In today’s competitive environment