Supply Chain of Mango in Bangladesh
FAIRTRADE MANGOES FROM
INDIA
Final Project
Project ID: 518
Project name: Fair Tamil Mangoes – Analyze the mango chain to enable the import of Fairtrade mangoes from Tamil Nadu, India
Coach: Paul van Haperen
Commissioner: Resilience Foundation
Date: April 2009
Gabriele Cassani Manager
Bram Timmerman Secretary
Mulatu Wakjira Controller
Simon Duesseldorf Team Member
Vincenzo Perrini Team Member
Dal Prasad Pudasainy Team Member
Wageningen UR
Resilience Foundation
2
This report (product) is produced by students of Wageningen University as part of their MScprogramme.
It is not an official publication of Wageningen University or Wageningen UR and the content herein does not represent any formal position or representation by Wageningen University.
Copyright © 2009 All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, without the prior consent of the authors.
3
Abstract
According to the World Bank (2006), Indian mangoes account for 40% of the world mango production although they are mainly meant for the domestic market. To this extent the
Tamil Nadu region in India has got good opportunities for raising its income by focusing on the marketing of processed mangoes. In this report several aspects are contemplated to give an exhaustive overview on the current situation, also in order to evaluate the feasibility of a possible processed-mango business between the Tamil Nadu region and the European Union.
Te first chapter is dedicated to a description of the current situation in Tamil Nadu. Chapter
2 gives a rapid overview on the market structure as far as mangoes and processed mangoes
(with a special focus on mango pulp) are regarded. Chapter 3 gives an extensive background information on the public (compulsory) and private (voluntary) regulations to be followed when it comes to export products within the EU boundaries. The hypothesis of Fair-trade is also assessed but there are
INDIA
Final Project
Project ID: 518
Project name: Fair Tamil Mangoes – Analyze the mango chain to enable the import of Fairtrade mangoes from Tamil Nadu, India
Coach: Paul van Haperen
Commissioner: Resilience Foundation
Date: April 2009
Gabriele Cassani Manager
Bram Timmerman Secretary
Mulatu Wakjira Controller
Simon Duesseldorf Team Member
Vincenzo Perrini Team Member
Dal Prasad Pudasainy Team Member
Wageningen UR
Resilience Foundation
2
This report (product) is produced by students of Wageningen University as part of their MScprogramme.
It is not an official publication of Wageningen University or Wageningen UR and the content herein does not represent any formal position or representation by Wageningen University.
Copyright © 2009 All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, without the prior consent of the authors.
3
Abstract
According to the World Bank (2006), Indian mangoes account for 40% of the world mango production although they are mainly meant for the domestic market. To this extent the
Tamil Nadu region in India has got good opportunities for raising its income by focusing on the marketing of processed mangoes. In this report several aspects are contemplated to give an exhaustive overview on the current situation, also in order to evaluate the feasibility of a possible processed-mango business between the Tamil Nadu region and the European Union.
Te first chapter is dedicated to a description of the current situation in Tamil Nadu. Chapter
2 gives a rapid overview on the market structure as far as mangoes and processed mangoes
(with a special focus on mango pulp) are regarded. Chapter 3 gives an extensive background information on the public (compulsory) and private (voluntary) regulations to be followed when it comes to export products within the EU boundaries. The hypothesis of Fair-trade is also assessed but there are
References: Barry, P.J., Ellinger, P.N., Baker, C.B. & Hopkin, J.A. 2000 Financial Management in Agriculture Milgrom, P. & Roberts, J. 1992 Economics, Organization and Management. Romano, D., Cavicchi, A., Rocchi, B. & Stefani, G. 2004 Costs and Benefits of Compliance for HACCP Regulation in the Italian Meat and Dairy Sector; Paper According to the World Bank (2006), the region of Tamil Nadu has good opportunities to raise its competitiveness in the niche markets (EU, Japan and USA)