Supply Chain Task 2
A1.
I made my brand design decisions in the simulation by taking into account what the customers were looking for in a product. The simulation provided me with information as to what was important to the customer and what the customer wanted in their ideal computer. I then took that information and made sure that I included all of it in the product. In the first design which was aimed at the Mercedes target market; I did not make the screen size as big as the customer wanted it. When the simulation showed me my product compared to my competitor’s product, my competitors were in the lead. After seeing this information I changed the design to the screen size and made it bigger. I also included some extra games and made the keyboard more user friendly. My results after the changes were favorable. After making a few changes to the advertising as well, we emphasized on those factors that were important to the customer including the screen size. We then started to do better than our competitors. The simulation showed that we were the preferred brand within customers of the Mercedes and the Travelers market. For the Workhorse market I determined the design decisions just as I did the Mercedes and Travelers market. I made sure to include everything the customer was looking for according to the information the simulation provided me. Our product aimed at the Workhorse market did well and was the preferred brand from the time it was introduced.
Our success compared to our competitors was very good. We were the preferred brand in all three markets. The reason for that was I made sure to include all the customer was looking for in a product. Our competitors simply created the computers according to what was at the top of the customers list. They also did not include any extras as we did. Our competitors simply focused on what was most important and built the computers according to that information.
I could have produced better results if I had been more detailed from the
I made my brand design decisions in the simulation by taking into account what the customers were looking for in a product. The simulation provided me with information as to what was important to the customer and what the customer wanted in their ideal computer. I then took that information and made sure that I included all of it in the product. In the first design which was aimed at the Mercedes target market; I did not make the screen size as big as the customer wanted it. When the simulation showed me my product compared to my competitor’s product, my competitors were in the lead. After seeing this information I changed the design to the screen size and made it bigger. I also included some extra games and made the keyboard more user friendly. My results after the changes were favorable. After making a few changes to the advertising as well, we emphasized on those factors that were important to the customer including the screen size. We then started to do better than our competitors. The simulation showed that we were the preferred brand within customers of the Mercedes and the Travelers market. For the Workhorse market I determined the design decisions just as I did the Mercedes and Travelers market. I made sure to include everything the customer was looking for according to the information the simulation provided me. Our product aimed at the Workhorse market did well and was the preferred brand from the time it was introduced.
Our success compared to our competitors was very good. We were the preferred brand in all three markets. The reason for that was I made sure to include all the customer was looking for in a product. Our competitors simply created the computers according to what was at the top of the customers list. They also did not include any extras as we did. Our competitors simply focused on what was most important and built the computers according to that information.
I could have produced better results if I had been more detailed from the