Surrogate Advertising
Surrogate Advertising-Enforced Innovation:
An inside-out overview of Indian Liquor and Tobacco industry
Presented by:
SUBHABRATA BANERJEE
MBA – DAY
INDIAN INSTITUE OF SOCIAL WELFARE AND BUSINESS MANAGEMNT
ROLL NO: 107/MBA/080004
REGN NO: 19779 of 2001-2002
Acknowledgement
I deem it a privilege and pleasure in submitting the dissertation paper “Surrogate Advertising-Enforced Innovation : An inside-out overview of Indian Liquor and Tobacco industry” which is in partial fulfillment of the requirements of MBA program of Indian Institute of Social Welfare and Business Management, Kolkata.
I would like to extend my sincere gratitude and profound thanks to Dr. S.N Roy (Head of the Department, MBA (Day), Dr. Tanima Roy (Faculty, MBA (Day)) and Dr. Archana Sharma (Faculty,MBA(Day)) for their guidance, co-operation and valuable feedback extended to me to complete the dissertation paper.
I also would extend my gratitude towards Mr Shubhadeep Nag(Brand partner, rediffusion D Y & R), Mr Kaustuv Bhadra (Vice-president and Branch-head, Mudra communications,kolkata) and Mr Sudarshan Banerjee (Vice-president and branch-head, Genesis Advertising, Mumbai) for their valuable suggestions which enriched this study.
Besides this, I would also like to place on record my thanks towards the number of people that I met during the course of research study. Due to constraints of space, it would not be possible to name all of them.
Date SUBHABRATA BANERJEE
ABSTRACT
We live in a complex world where we respond in extreme ways to what we view as extreme pressures. The ethical debate rages around surrogate mothers. Yet it is difficult to deny they perform a great service for those who use them.
Closer home, surrogate advertising has been around ever since someone decided that certain things were probably not good in the interests of the community at large.
It is really difficult to express an
An inside-out overview of Indian Liquor and Tobacco industry
Presented by:
SUBHABRATA BANERJEE
MBA – DAY
INDIAN INSTITUE OF SOCIAL WELFARE AND BUSINESS MANAGEMNT
ROLL NO: 107/MBA/080004
REGN NO: 19779 of 2001-2002
Acknowledgement
I deem it a privilege and pleasure in submitting the dissertation paper “Surrogate Advertising-Enforced Innovation : An inside-out overview of Indian Liquor and Tobacco industry” which is in partial fulfillment of the requirements of MBA program of Indian Institute of Social Welfare and Business Management, Kolkata.
I would like to extend my sincere gratitude and profound thanks to Dr. S.N Roy (Head of the Department, MBA (Day), Dr. Tanima Roy (Faculty, MBA (Day)) and Dr. Archana Sharma (Faculty,MBA(Day)) for their guidance, co-operation and valuable feedback extended to me to complete the dissertation paper.
I also would extend my gratitude towards Mr Shubhadeep Nag(Brand partner, rediffusion D Y & R), Mr Kaustuv Bhadra (Vice-president and Branch-head, Mudra communications,kolkata) and Mr Sudarshan Banerjee (Vice-president and branch-head, Genesis Advertising, Mumbai) for their valuable suggestions which enriched this study.
Besides this, I would also like to place on record my thanks towards the number of people that I met during the course of research study. Due to constraints of space, it would not be possible to name all of them.
Date SUBHABRATA BANERJEE
ABSTRACT
We live in a complex world where we respond in extreme ways to what we view as extreme pressures. The ethical debate rages around surrogate mothers. Yet it is difficult to deny they perform a great service for those who use them.
Closer home, surrogate advertising has been around ever since someone decided that certain things were probably not good in the interests of the community at large.
It is really difficult to express an
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